Lifecycle Marketing Manager

About the Role

As a Lifecycle Marketing Manager focused on acquisition, you’ll own how prospects move from initial interest to becoming sales ready. This role is centered on non-paid demand creation and lifecycle nurture, ensuring that every prospect who engages with Boulevard is thoughtfully guided toward booking time with Sales and ultimately becoming a customer.

You’ll partner closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to design and execute top of funnel and mid funnel lifecycle programs that turn awareness into intent. From event follow up and content downloads, to inbound interest and ABM support, you’ll define the nurture strategies that connect marketing touchpoints to revenue outcomes.

Responsibilities

• Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness.
• Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation.
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up.
• Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations.
• Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel.
• Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts.
• Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc).
• Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement.
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints.
• Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience.

Benefits

• Flexible Vacation & PTO
• 401k Match
• $250 upon signing and $75 monthly for your home workspace
• Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
• Quarterly Bonus - Get rewarded when we reach our revenue targets
• Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
• Fully Remote