Lifecycle Marketing Strategist

About The Role

As a Lifecycle Marketing Strategist, you are the face of JustAI for our enterprise customers.

You will partner with leading companies to design and run lifecycle marketing strategies from the ground up, and show them how to scale it using AI decisioning.

In many ways, this role is like being a fractional lifecycle marketer across multiple enterprise companies. You’ll get exposure to different industries, user behaviors, and growth challenges, while being at the forefront of how lifecycle marketing is being redefined with AI.

You’ll sit at the intersection of strategy, execution, and customer success:

• Acting as a trusted advisor to marketing leaders
• Building lifecycle systems that drive real revenue outcomes
• Translating customer needs into product and AI improvements

If you enjoy thinking like a marketer, operating like a builder, and pushing the boundaries of what’s possible with AI — this role is for you.

What You’ll Do

• Own the Customer Relationship
  • Be the primary point of contact for a portfolio of enterprise accounts
  • Build deep relationships with lifecycle, growth, and product teams
  • Act as a strategic partner, not just support
• Design Lifecycle Strategy (0→1)
  • Work with customers to define their lifecycle marketing strategy from scratch
  • Map user journeys across email, push, in-app, and more
  • Identify high-impact opportunities across activation, engagement, and retention
• Run Lifecycle with AI
  • Help customers translate strategy into AI-driven campaigns using JustAI
  • Push beyond “best practices” — experiment with personalization, sequencing, and decisioning at scale
  • Move customers from manual campaigns → always-on, self-optimizing systems
• Drive Adoption, Retention, and Expansion
  • Monitor performance and identify opportunities to improve outcomes
  • Proactively solve problems before they surface — across strategy, execution, or tooling
  • Expand usage across new use cases, teams, and channels
• Close the Feedback Loop
  • Dive into technical and usability challenges alongside customers
  • Bring structured insights back to product and engineering
  • Influence roadmap based on real customer needs

What Success Looks Like (First 90 Days)

Day 0–30

• Understand customer lifecycle strategies, current gaps, and goals
• Shadow key accounts and start contributing to strategy discussions
• Get hands-on with JustAI workflows and experimentation

Day 30–60

• Own 1–2 accounts end-to-end
• Design and launch lifecycle campaigns or experiments
• Drive measurable improvements in engagement or conversion

Day 60–90

• Become a trusted advisor to customers
• Scale lifecycle systems across channels and use cases
• Influence both customer strategy and internal product direction

About You

Background

• 2–6 years in lifecycle marketing, growth, consulting, or customer success
• Experience working with B2C products or high-scale user journeys

What You Can Do

• Design lifecycle journeys across email, push, in-app, etc.
• Translate business goals into campaigns, experiments, and systems
• Analyze performance and turn data into clear recommendations
• Communicate complex ideas simply, to both marketers and technical teams

How You Think

• You’re a problem solver first, you don’t stop at surface-level answers
• You’re AI-forward, excited to use new tools and rethink how marketing gets done
• You naturally push boundaries, not satisfied with incremental improvements
• You operate like a builder, proactive, resourceful, and action-oriented
• You care about outcomes (revenue, engagement), not just activity

Why This Role is Different

As a Lifecycle Marketing company, this role is pivotal in dogfooding the core product while providing other Lifecycle teams strategic support throughout.

This Role Is About

• Owning strategy, not just execution
• Building lifecycle systems, not just campaigns
• Driving revenue impact, not just adoption metrics
• Reimagining lifecycle marketing with AI, not following playbooks

You’re not just helping customers use the product, you’re helping them push the limits of what lifecycle marketing can be.