Lifecycle Marketing Specialist

About the Role

A company is looking for a Lifecycle Marketing Specialist to design, build, and optimize lifecycle messaging programs across the customer journey.

Key Responsibilities

• Own lifecycle campaigns from concept through development, QA, deployment, and optimization
• Identify lifecycle messaging opportunities and design behavior-triggered messaging programs
• Analyze campaign results and propose improvements based on insights

Required Qualifications

• 4-6 years of experience in lifecycle marketing, CRM marketing, or customer marketing
• Experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable
• Hands-on experience with email as a primary lifecycle channel
• Experience running lifecycle experiments or A / B tests
• Strong understanding of customer lifecycle stages and behavior-based messaging strategies