Lokalen Online Marketing Manager (m/w/d)

About

HCS Medienwerk GmbH is part of the Hof/Coburg/Suhl/Bayreuth publishing group and belongs to the Südwestdeutsche Medienholding corporate group. The company's business is the cross-media marketing of regional daily newspapers and advertising papers in the South Thuringia and Upper Franconia regions. The diverse portfolio also includes target group-specific magazines, special pages and inserts, as well as cross-media solutions and online marketing opportunities.

More information about HCS Medienwerk GmbH here.

HCS Medienwerk GmbH, a company of Südwestdeutsche Medienholding (SWMH), is looking for a Local Online Marketing Manager (m/f/d) as soon as possible.

Responsibilities

• Sustainable establishment of digital sales processes in the regional team
• Support for media consultants in all digital matters
• If necessary, accompanying media consultants to customer appointments as a specialist expert
• Customer identification for digital potentials in the regional team
• Conducting digital trend research and analyses for the team
• Functioning as a digital idea generator in the team
• Digital product development for local customers or market needs, including digital cost controlling
• Evaluation of digital reporting for all digital advertising media of the team • based on defined KPIs
• Preparation for sales
• Discussion with the customer in cooperation with the media consultant
• Support for media consultants or independent processing of sold digital products
• Processing of sold early bird packages
• Digital campaign development, elaboration, and follow-up
• Optimization of advertising content of all digital media to improve advertising media performance, possibly in cooperation with the graphics department
• (Channel) support for local social media customers, if any
• (Channel) support for local team channels, if any
• Independent "advertising placement support" of the respective publishing channel • Planning of posts, ads for advertising clients
• Content creation • Scribbles/briefing for graphics
• Independent template filling via Canva
• Content creation (Reel shooting, image, etc.)
• Creation of creative templates, possibly in cooperation with the graphics department
• Copywriting (i.e., caption development with AI assistance
• Upload of advertising contributions to the publishing channel
• Placement of social ads on the publishing channel
• Performance monitoring of customer advertising contributions
• Preparation of reports for sales
• Holiday and sick leave cover for the local online marketing manager of another regional team

Profile

• Expert knowledge of all digital products in the portfolio regarding content, methods, and workflows
• Extremely high affinity for digital media and enjoyment of using them
• Ability to develop and implement innovative ideas in the digital sector
• Communication expert in the digital field
• Good teamwork skills
• High level of initiative
• Quick comprehension and high willingness to learn
• Flexibility and sense of responsibility, analytical skills, and target group knowledge
• Common consulting techniques and methods are important competencies
• In addition, negotiation skills, organizational talent, and good time management

We Offer

• A team with a sense of togetherness
• Varied and exciting tasks
• Freedom for ideas and new things
• Communication at eye level
• Internal training tailored to you
• Individual development and salary prospects
• Regular working hours: 35-hour week
• 30 days of vacation (for a 5-day week)
• Actively shape the digital transformation of one of Germany's largest media houses
• Diverse career opportunities and development possibilities
• Flexible and family-friendly working conditions in a stable environment
• Employee discount programs for travel, shopping, cultural, and sports events
• Free e-paper

Further Information

At SWMH, we live diversity! We are committed to equal opportunities and a appreciative and prejudice-free working environment. Therefore, we are also signatories of the "Charter of Diversity".