Digital Marketing Executive

Modern Currency PR, an award-winning luxury travel & hospitality PR and digital agency specializing in bespoke PR and digital marketing campaigns for the world's most renowned hospitality brands is currently seeking a Digital Marketing Executive to join the agency's growing Digital Studio. Although this is a remote position, all candidates must be based in Los Angeles.

The Digital Marketing Executive must have an innate hunger & passion for all things travel & hospitality (food, travel, etc.), and a strong handle on the latest and greatest social media disciplines. The ideal candidate must be highly organized, creative, and possess a willingness to deploy a scrappy and proactive approach to driving digital campaigns for the agency’s award-winning luxury travel & hospitality clients. The Digital Marketing Executive must possess at least 3-5 years of direct experience in social media strategy/management, with a true go-getter mentality. This position will co-exist with our PR campaigns, supporting collaborative digital opportunities for clients alongside a team of seasoned senior-level media industry professionals within an engaging boutique agency environment.

Duties and Responsibilities

YouYou will be expected to use your own independent judgment and discretion in performing the following anticipated duties:

Client Service Responsibilities

• Support MCPR Digital Strategy as part of the Digital Studio Division, influencer vetting, on-site photo shoots, and social media direction for relevant clients alongside the agency’s social platforms (IG, Twitter/X, LinkedIn, TikTok, etc.)
• Service 4 – 5 top-tier client digital & social media accounts including MCPR Digital/Social; will report to Digital Marketing Manager & agency President
• Contribute to developing and ideating creative social media & digital ideas for client social plans, agendas, quarterly audits, and EOY Digital Recaps
• Develop a cadence, style, and strategy for each client to ensure follower growth, posting consistency, optimal engagement, and accessibility
• Visit local clients on a bi-monthly or monthly basis to create fresh on-trend photo/video content
• Assist in staffing on-property and in-studio shoots with digital & social media clients for the agency
• Build targeted social media & influencer and social media editor distribution lists and actively pitch, liaise, and engage on behalf of social media clients to secure meaningful, consistent, and goal-oriented results
• Social Media monitoring and reporting for client-related social media coverage; draft merchandising emails to share digital results with clients on a real-time basis
• Develop administrative social media documents, including adding Digital discussion points to bi-weekly and monthly meeting/call agendas, quarterly PR/Social Plans, weekly and monthly client activity reports
• Participate in bi-weekly and monthly agenda meetings/calls
• Familiarity with digital and social media software and platforms including Later.com, Canva, Influencity, SharePoint, CapCut, Temply, etc.
• Responsible for reactive vetting & providing POV for influx of influencer requests on a daily basis for a variety of digital clients
• Maintain & set parameters for on-brand and mutually beneficial social media editor & influencer visits, trips & partnerships
• Consistently engage with followers across the various platforms and respond to messages/inquiries in a timely manner and facilitate social media influencer request/visits and conduct proactive outreach to influencers or partners who are on-brand and can help organically raise awareness
• Create monthly Digital Reports for each Digital Client showcasing growth, engagement, and analyzing trends
• Update and upkeep client folders on the server
• Support the onboarding and training of new Digital Interns, ensuring effective workflows and collaboration (quarterly)

Qualifications

• 3-5 years of social media experience in hospitality and/or travel, preferably in an agency setting
• Based in sunny Los Angeles, California + ability to thrive in a remote working situation
• Ability to travel for client needs; must have personal transportation
• Advanced proficiency in Microsoft Office, Google Suite & Canva, Later, CapCut, Temply etc.
• Excellent verbal and written communication skills alongside excellent grammar and proofreading skills, including an in-depth knowledge of AP Style
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• High-energy, positive self-starter who is willing to go above and above to make a difference in a dynamic organization
• Creative problem solver and decision-maker
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion and acute attention to detail; The devil is in the details!
• Ability to think strategically but act tactically

Skills Required

• Passionate: A passion for travel, hospitality, social media, cultivating big, game changing digital ideas, and helping our accounts grow
• Detail-Oriented: Appreciates the art of dotting I’s and crossing T’s; The devil is in the details
• Social Media Enthusiast: Social media junkie–there’s no such thing as reading/watching/engaging/posting too much—bonus points for pop culture acumen and wicked photo skills
• Team Player: Work alongside teammates and clients with professionalism, punctuality, and problem-solving skills, while maintaining a sense of humor
• Strategic: Has the ability to really dig deep into client goals to help teams secure meaningful and impactful social media content
• Creative: Enjoys helping teams create social media accounts that make others say "Why didn’t we think of that?”
• Self-Proclaimed Speed Demon: Love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexible: Flexibility and a desire for endless possibilities; Modern Currency is a dynamic, ever-evolving company that thinks beyond black and white
• Growth Mindset: Excitement for growth, new ideas, and new ways of doing things in a place you're thrilled to call home
• Innovative: Eager to help develop and strategize creative partnerships and alliances that keep clients ahead of the curve