Mailchimp Campaign Manager (Monitoring, Optimization & Performance)

Mailchimp Campaign Manager (Monitoring, Optimization & Performance)

Overview

We are seeking an experienced Mailchimp Campaign Manager to actively monitor, manage, and optimize our email marketing operations.

This is not a basic email role. We need someone who understands campaign performance, audience segmentation, deliverability, list health, and continuous optimization**.

Your responsibility is to ensure Mailchimp is running as a high-performing, revenue-generating channel—not just a sending tool.

Scope of Work

You will:

• Monitor all Mailchimp campaigns, audiences, and automations on an ongoing basis
• Optimize audience segmentation and targeting strategy
• Improve open rates, click-through rates, and conversions
• Manage list hygiene (remove inactive contacts, prevent list decay)
• Identify and resolve deliverability issues (spam risk, domain reputation, etc.)
• Recommend and implement campaign improvements (timing, frequency, messaging structure)
• Analyze campaign performance and provide clear, actionable insights
• Ensure compliance with CAN-SPAM, GDPR, and opt-in best practices
• Manage campaign scheduling and execution consistency
• Continuously test and refine subject lines, content, and CTAs

Required Experience

• Proven experience managing Mailchimp at scale (5,000+ contacts preferred)
• Strong understanding of email marketing performance metrics and optimization
• Experience improving deliverability and inbox placement
• Deep knowledge of segmentation, tagging, and audience management
• Experience running A/B tests and interpreting results
• Ability to translate data into clear recommendations and actions

What We’re Looking For

• Someone proactive—not just reactive
• Data-driven decision maker
• Focused on performance, not just execution
• Able to identify what’s working, what’s not, and fix it quickly

Please Include

1. Examples of Mailchimp accounts you’ve actively managed
2. Specific results you’ve achieved (open rates, CTR improvements, etc.)
3. Your approach to maintaining list health and deliverability
4. How you optimize campaigns over time

Engagement Details

• Ongoing monthly engagement
• Flexible hours, but consistent monitoring required
• Preference for experienced professionals who can operate independently

Closing

If you specialize in **turning Mailchimp into a measurable growth channel—not just sending emails—**we want to speak with you.

Apply with examples of your work and how you would approach improving performance in an existing Mailchimp environment.