Regional Demand Generation & Campaign Lead

About OffSec

Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere. With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About The Job

OffSec is seeking a data-driven, pipeline-obsessed Regional Demand Generation & Campaign Lead to own and scale our demand programs across the Europe, Middle East and Africa (EMEA). This role is the "engine" of the regional marketing org, responsible for both the high-level strategic planning of multi-channel campaigns and the granular, full-funnel execution required to turn audience intent into qualified pipeline.

You will be the bridge between global brand narrative and regional sales outcomes, ensuring every campaign is "OffSec-standard": rigorous, effective, and results-oriented.

Duties And Responsibilities

Campaign Strategy & Regional Ownership

• Integrated Planning: Develop and execute multi-channel marketing campaigns (digital, content, lifecycle, and field) that drive demand and brand awareness across EMEA.
• Full-Funnel Ownership: Own the regional demand strategy spanning inbound, outbound-assist, and paid programs, ensuring a consistent flow of MQLs to the sales team.
• Strategic Alignment: Build campaign briefs that connect OffSec’s unique "attacker mindset" messaging with local market signals, buyer intent data, and competitive dynamics.

Execution, Management & Intent Activation

• Operational Activation: Manage campaign launches from setup through optimization.
• Operationalize third-party intent data (e.g., Qualified, HubSpot) to trigger coordinated demand plays.
• Lead Generation Lifecycle: Own end-to-end channel execution, ensuring campaign assets and timelines are synchronized across marketing and go-to-market teams.
• Sales Enablement: Partner tightly with Regional VP of Sales and SDR teams to align on pipeline targets, account prioritization, and follow-up activation.

Reporting, Analysis & Funnel Optimization

• Metrics-Driven Growth: Use Salesforce, HubSpot, and Gong to track full-funnel performance.
• Analyze MQL-to-pipeline conversion, ROI, cost per lead (CPL), and revenue attribution.
• Continuous Optimization: Identify opportunities to improve effectiveness through audience segmentation, messaging tests, and channel efficiency audits.
• Regional Intelligence: Translate closed-won patterns and sales feedback into refined ICP (Ideal Customer Profile) signals and scoring models.

Cross-Functional Alignment & Compliance

• Global-to-Local Bridge: Collaborate with Brand and Product Marketing to ensure global narratives are regionally adapted and demand-ready.
• Regulatory Governance: Maintain working knowledge of DORA, GDPR, and evolving EU AI Act implications to ensure all programs are compliant with regional data privacy regulations.
• Scalable Playbooks: Contribute to campaign playbooks and templates that can be utilized by the broader global marketing team.

Minimum Qualifications

• Experience: 5+ years of B2B marketing experience, with at least 3 years specifically in Demand Generation or Integrated Campaigns within the EMEA market.
• Industry Knowledge: Cybersecurity or SaaS experience is required. You must understand the technical buyer and the complexity of the security vendor evaluation process.
• Technical Stack: Hands-on mastery of Salesforce and HubSpot. Familiarity with Gong, Monday.com, and intent data platforms is highly preferred.
• AI Proficiency: Demonstrated experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, or data analysis.
• Compliance: Working knowledge of GDPR and regional marketing privacy requirements.
• Attributes: Highly self-directed, analytical, and built for a distributed, remote-first environment.

Working conditions

Work hours for this position are flexible and will be performed from a home office.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.