Manager, Brand Marketing

About IGM Financial Inc.

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $ 310 billion in assets as of December 31, 2025 . It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues !

Our Values:

• Be better ; we strive for improvement in everything we do .
• Be accountable ; we foster clarity and are empowered to act responsibly .
• Be a team ; we are united to drive collective impact to achieve our goals .

The Role

The Manager, Brand Marketing builds and delivers end-to-end brand experiences across channels, content, and client touchpoints, with a core focus on video and podcast content as primary brand-building channels. Reporting to the AVP, Brand & Sponsorship Marketing, this role shapes how the Mackenzie brand shows up in market, creating integrated, AI-enabled marketing that is consistent, scalable, and performance-driven, while driving measurable impact through data-informed decision-making and continuous optimization.

Operating with a builder mindset, this role owns the full marketing lifecycle, from insight generation and strategy through to execution, distribution, and performance optimization, developing high-impact video and podcast content alongside broader brand experiences.

The role builds and scales new approaches by embedding experimentation, continuously integrating emerging content formats, platforms, and AI technologies into workflows, and creating scalable, repeatable systems that improve speed, quality, and overall marketing effectiveness.

Key Responsibilities

Build and Evolve the Brand Experience

• Build and apply the Mackenzie brand system across Retail, Institutional, and Partner channels, ensuring consistent, high-quality execution across all touchpoints
• Create and deliver integrated brand experiences across owned, earned, and paid channels, with video and podcast content embedded as central storytelling formats
• Develop scalable brand assets, templates, and guidelines using AI-enabled tools to increase speed, consistency, and personalization
• Shape and activate brand initiatives, campaigns, and event experiences that strengthen brand presence and engagement
• Provide clear brand direction that enables teams to produce aligned, high-quality marketing outputs

Build and Scale Video and Podcast Ecosystems

• Build and lead centralized video and podcast strategies aligned to brand and business priorities
• Create end-to-end video and podcast production workflows, from concept development and scripting to filming, editing, distribution, and optimization
• Develop scalable content ecosystems, including structured libraries and modular assets, to maximize reuse across channels and audiences
• Apply AI tools (e.g., generative scripting, automated editing, transcription, tagging) to accelerate production and enable personalization at scale
• Build repeatable formats and series that strengthen brand storytelling and audience engagement over time
• Partner on amplification strategies to ensure video and podcast content drives measurable reach, engagement, and performance

Design and Optimize End-to-End Marketing Systems

• Build and continuously improve marketing workflows that increase efficiency, scalability, and execution quality across brand, video, and podcast content
• Create and uphold governance frameworks and quality standards that ensure consistent, high-performing outputs across all formats
• Apply data and AI-driven insights to optimize performance, engagement, and channel effectiveness
• Develop automated processes and integrated tools that reduce manual effort and improve speed-to-market
• Embed measurement frameworks and feedback loops to continuously refine marketing effectiveness

Qualifications & Experience

• University degree
• 7 + years in brand marketing, content strategy, or integrated marketing
• Experience in financial services or asset management
• Proven experience building and applying brand systems across channels
• Experience working in complex, matrixed organizations
• Hands-on experience with AI tools and marketing technology ecosystems

Compensation & Benefits

The expected annual base salary range for this role is $86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits :

• COMPETITIVE COMPENSATION & RECOGNITION : competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component .
• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.
• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component .
• WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

Diversity & Inclusion

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providing barrier - free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs .

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.mackenzieinvestments.com/en/careers .

Artificial Intelligence in Recruitment

As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling. These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.

Please apply by May 19 2026.