Manager, Digital Media

About the Role

The Manager, Digital Media for Alchemee (including the Proactiv brand) will be responsible for owning the consumer experience part of the digital media/marketing function. Secondarily, this role will assist in implementing, analyzing, reporting and optimizing that experience via paid digital media plans in the US and Canada. This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), social media (e.g. Meta, TikTok, Pinterest) and programmatic display to ensure consumer touchpoints are optimized via full funnel campaigns at scale. Manager will partner with media and marketing as well as brand to understand target audiences, position bran, develop strategies, and implement campaigns to increase conversion and sales with optimal website UX.

Duties and Responsibilities:

• Partner with marketing team to develop holistic cross-channel marketing strategies to build a cohesive customer journey across paid, owned and earned channels, conceptualizing user flow, user experience on website(s) US and Canada
• Develop, execute and optimize the brand(s) digital paid media strategies as part of the broader business growth strategy, including paid search, programmatic, paid social including testing and growing new, relevant digital channels
• Collaborate with brand, product management, offer and creative teams to develop and test relevant ads and landing page content for various consumer segments.
• Conduct A/B testing as needed to optimize KPIs (e.g. CTR, Engagement, CVR)
• Forecast performance and budget appropriately to deliver reliable results.
• Leverage analytics tools and key insights to optimize plans and creative; conduct content audits to eliminate redundant/old information and data.
• Communicate and implement content updates accurately and in a timely manner.
• Develop and maintain productive relationships with internal and external stakeholders across the organization.
• Form a strong relationship with the internal content team, as well as manage and drive digital specific external creative agencies to ensure each campaign has required assets.
• Stay relevant in digital innovations, competitive environment and overall macro trends
• Maintain regular communication r