Field Marketing Manager

About

Hyatt seeks a dynamic Field Marketing Manager to join a team that loves being the connection between corporate marketing strategy and hotel execution. In this role, you will collaborate closely with multiple teams – such as Sales, Operations, Digital and Brand – on a shared goal: to drive hotel revenue.

The Role

This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital. This role also helps to identify revenue‑making opportunities and helps execute promotions and programming in the field for designated hotels. Integrated marketing with digital media, including comfortably navigating analytics across media types, is vital.

Additional responsibilities include:

• Understand the business needs, competitive environment and challenges for their designated hotels and guide the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis.
• Act as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance.
• Assist the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation.
• Develop annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives.
• Provide consultation for hotel openings and renovations that will maximize business performance.
• Counsel hotels on managing Hyatt preferred marketing agencies and suppliers.
• Provide regular reporting and insights on marketing initiatives.
• Ability to travel up to 25%.

Qualifications

Experience Required:

• 6+ years of marketing and developing integrated plans for a global brand.
• Digital campaign management, including understanding the fundamentals of Search, Paid Meta, and SEO content optimization strategies.
• Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment.

Experience Preferred:

• Hotel/hospitality industry experience.
• Events/meeting planning experience.
• Outstanding project management, time management and problem‑solving skills.
• Experience working in a team‑oriented, collaborative environment.
• Highly self‑motivated and directed with the ability to effectively prioritize and execute tasks while under pressure.

The position responsibilities outlined above are in no way to be construed as all‑encompassing. Other duties, responsibilities and qualifications may be required and/or assigned as necessary.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally.
• Work‑life benefits including wellbeing initiatives such as a complimentary Headspace subscription and a discount at the on‑site fitness center.
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
• Paid Time Off, Medical, Dental, Vision, 401K with company match.

Compensation

The salary range for this position is $98,600-$115,000. This role is also eligible for an Annual Incentive Plan.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.