Manager, Global Digital Performance Marketing

Summary

The Global Performance Marketing Manager will define and evolve the company’s global performance marketing vision, ensuring lower-funnel channels drive measurable business impact while reinforcing brand elevation. Positioned within the Global Omni Digital Client team, this role translates regional performance into cohesive global strategies and enables informed investment decisions. The manager partners across media, brand, growth, and regional teams to align paid search, paid social, and conversion-driven channels worldwide.

Responsibilities • Develop and manage global performance marketing strategy for lower-funnel channels, including global guidelines, testing frameworks, and measurement plans. • Define and monitor global performance KPIs and benchmarks and drive continuous optimization through insight-led recommendations. • Consolidate regional results into clear global performance narratives and recommendations for senior stakeholders. • Partner with Global Media, Brand Marketing, Growth teams, and regional marketing to align upper- and lower-funnel strategies. • Build and nurture relationships with key platform partners (e.g., Google, Meta) to unlock new capabilities and advanced measurement solutions. • Lead global performance reporting and analysis, translating data into strategic recommendations and identifying efficiency gains.

Requirements • 7+ years of experience in performance marketing with strong expertise in paid search and paid social. • Experience working across global or multi-market organizations; luxury, premium, or brand-led experience strongly valued. • Agency background preferred and proven ability to operate across global and regional teams. • Strong analytical and strategic thinking capabilities with expertise in performance marketing platforms and analytics tools. • Excellent communication and stakeholder influence skills and the ability to translate data into strategic decisions. • Ability to balance commercial performance with brand integrity and promote a test-and-learn culture.