Manager, Marketing & Social Media

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

About the role

Sun Life is seeking a strategic marketing manager to support the growth of our global brand across omnichannel marketing initiatives. This role manages Sun Life’s global social media presence and tracks the performance of brand marketing investments to drive awareness, engagement, and positive brand perception. Reporting to the Director, Marketing Strategy and Growth, you will help shape brand marketing strategy, lead social media planning and delivery across global channels, and deliver clear insights on campaign performance and ROI. You will work closely with regional marketing teams to ensure consistent brand execution and identify opportunities to optimize impact. This role is well-suited to a fast learner and versatile marketer who thrives at the intersection of brand storytelling, media strategy, and data‑driven optimization, and who is comfortable navigating and stewarding a trusted global brand within a complex, matrixed organization.

What will you do?

• Global Marketing

  • Track and report global marketing fund allocations and campaign progress with business group teams
  • Contribute data‑driven insights in cross‑functional forums to support consistent global brand execution
  • Identify brand and corporate storytelling opportunities, with a focus on social media
  • Plan and manage content across Sun Life’s primary social channels using enterprise platforms
  • Ensure consistent, high‑quality application of the Sun Life brand across regions
  • Brief internal and external partners to deliver channel‑appropriate, audience‑led marketing

• Performance, Insights & Growth

  • Analyze brand performance and marketing effectiveness to inform investment decisions
  • Track and report ROI and key performance metrics for executive audiences
  • Monitor competitive activity and social trends; surface actionable insights
  • Recommend optimization opportunities based on performance and social listening
  • Ensure all social content meets legal, regulatory, and compliance requirements
  • Partner with Corporate Communications on reputation management and corporate initiatives

What do you need to succeed?

• 4 to 6+ years of experience in brand, growth, or digital marketing roles
• Strong communication and influencing skills
• Experience managing marketing budgets and performance tracking
• Drive project initiatives from conception through successful completion, coordinating cross-functional stakeholders across owned, paid, and video‑led marketing channels
• Strong ability to synthesize data into clear, executive ready insights
• Comfort working cross functionally in large, matrixed organizations
• Solid understanding of social media best practices, algorithms, and KPIs (especially LinkedIn and Instagram)
• Hands on experience with enterprise social media management tools
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French‑speaking colleagues or internal partners across Canada or worldwide.

Preferred Skills

• Bilingualism (English and French)

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Recent Awards

• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023

Compensation

• Salary Range: 80,000/80 000 - 128,000/128 000
• The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors.
• In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Job Details

• Job Category: Marketing
• Posting End Date: 07/04/2026

Diversity & Inclusion

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Application Accommodations

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e‑mail a request to thebrightside@sunlife.com.

Work Options

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

AI Usage

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Company Overview

Shine together
At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed.

Make life brighter
We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far‑reaching, and locally relevant. There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world.

Shape the future
With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities.

Join us
Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers.