Manager, Marketing Strategy

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Manager, Marketing Strategy

Job Description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Why Join Us?

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

Location: This is a hybrid role, with an onsite presence of 3 days per week at our Manhattan, NY or Bethesda, MD.

Reports To: Senior Director, Marketing Strategy and Intelligence

Role Overview

GEICO is building a modern marketing organization designed for speed, intelligence, and growth. We are seeking a Manager, Marketing Strategy to serve as a T-shaped strategist who will work with the CMO to turn complex inputs into clear strategy and compelling stories that drive decisions.

This role sits at the center of marketing transformation, connecting customer insight, performance data, and business priorities into sharp strategies and executive-ready stories. The right candidate is both an analytical problem-solver and a high-impact storyteller who is comfortable navigating ambiguity, elevating thinking, and supporting senior leaders, including the CMO.

Key Responsibilities

Audience & Insight Strategy

• Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market. • Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth. • Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.

Marketing Strategy Development

• Lead high-impact strategy workstreams tied to enterprise growth priorities. • Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action. • Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy. • Develop business cases for new initiatives, pilots, and growth opportunities.

Narrative & Storytelling (Core to the Role)

• Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team. • Translate complex analyses into simple, decisive storylines that drive alignment and action. • Support in shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives. • Ensure consistency and clarity in how marketing strategy is communicated across the organization. • Leverage strong design sensibility and AI-assisted tools to create executive-ready storytelling materials.

Planning & Performance

• Support annual and quarterly planning cycles with insight-driven recommendations and prioritization frameworks. • Define success metrics for strategic initiatives and track performance to inform ongoing decisions. • Synthesize results into actionable insights and executive-ready materials. • Partner closely with Brand, Media, Creative, Product, Analytics, and Finance.

Agentic Strategy & AI-Driven Approaches

• Help shift GEICO from static planning to agentic strategy where marketing decisions are continuously informed and optimized by data, models, and real-time signals. • Translate complex AI outputs into clear strategic direction, ensuring leadership understands not just what is happening, but what to do next. • Design strategies that are adaptive by default—built to learn, iterate, and improve in-market rather than rely on fixed plans. • Identify where automation and AI can meaningfully accelerate growth, decision-making, and speed-to-market.

Qualifications

• 5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles. • Hands-on experience with customer segmentation, data analysis, or strategic problem-solving. • Strong ability to synthesize complex data into clear insights and actionable recommendations. • Experience supporting cross-functional initiatives in a fast-paced, evolving environment. • Excellent written and verbal communication skills, with comfort presenting to senior stakeholders. • Familiarity with research tools, analytics platforms, or experimentation methodologies (formal expertise not required). • Experience using AI-assisted design tools (e.g., for concepting and rapid iteration) is a plus. • Bachelor’s degree required; advanced degree a plus but not required.

Leadership & Working Style

• Comfortable operating with ambiguity and limited direction while maintaining structure and rigor. • Curious and analytical, with a strong interest in customer behavior, market dynamics, and growth levers. • Collaborative and team-oriented, with a bias toward learning and continuous improvement. • Demonstrates sound judgment, attention to detail, and a strong sense of ownership.

Hybrid: 3 days a week in office

Annual Salary

$121,975.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. • Access to additional benefits like mental healthcare as well as fertility and adoption assistance. • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.