Manager of Business Development and Marketing

About

As the Manager of Business Development and Marketing, you will play a crucial role in identifying new opportunities, supporting key strategic initiatives, and increasing our brand visibility. This mid-level position integrates marketing efforts with business development initiatives, ensuring that our brand messaging aligns with company objectives to foster market growth and enhance client engagement.

The Manager of Business Development and Marketing role is a gateway to career advancement, allowing you to develop your skills, embrace new responsibilities, and contribute to our overall success.

Key Responsibilities

Business Development:

• Lead Management: Manage incoming leads, ensuring prompt follow-up and qualification, and supporting the business development team.
• Research Initiatives: Leverage online resources, lead tools, AI, and industry platforms to pinpoint potential long-term partners and project opportunities.
• CRM Oversight: Maintain and update the CRM database with relevant information, assist in data mining to spot new business opportunities.
• Market Insights: Collect and analyze market data, trends, and forecasts to guide strategic decisions and targeting efforts.
• Competitive Research: Regularly analyze competitor activity to inform our go-to-market strategies.
• Relationship Management: Foster existing client relationships with architects, engineers, and economic development contacts through consistent engagement.
• Executive Collaboration: Provide essential support to Project Executives and VPs in business development efforts, including research and outreach tracking.

Marketing & Brand Development:

• Marketing Coordination: Work closely with the marketing team to ensure that outreach and media messaging reflect business development goals.
• Social Media Strategy: Support and enhance our social media presence across platforms like LinkedIn, Facebook, and Instagram.
• Content Creation: Assist in developing marketing materials, press releases, and newsletters to amplify our brand visibility.
• Digital Management: Help oversee our website to ensure a compelling brand narrative across all digital channels.
• Campaign Implementation: Contribute to executing marketing campaigns that align with our mission and business objectives.

Proposals & Presentations:

• Proposal Assistance: Aid in preparing proposal materials and presentations for client engagements.
• Presentation Support: Join internal BD meetings, assisting with material preparation and note-taking.
• Collaboration with Pre-Construction Teams: Work alongside Business Development and Preconstruction teams to ensure proposal content is up-to-date and persuasive.

Events & Coordination:

• Calendar Management: Keep track of regional BD calendars to ensure awareness of meetings, events, and deadlines.
• Event Coordination: Assist with organizing industry-related events, including tradeshows and client engagements.
• Networking Representation: Represent BD at networking events and coordinate partnerships with trade organizations.

Cross-Functional Communication:

• Internal Liaison: Facilitate communication among BD, marketing, and operations teams for a unified pursuit strategy.
• Internal Marketing Support: Advocate for internal brand initiatives that resonate with our company culture.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field is preferred.
• 5+ years of experience in marketing or business development coordination.
• Background in construction, real estate, engineering, or professional services is a plus.
• Outstanding communication skills: writing, speaking, and presentation.
• Familiarity with CRM platforms (such as Insightly) and business development tools.
• Exceptional organizational skills capable of managing multiple projects and deadlines.
• Confidence with technology-driven marketing tools and social media platforms.
• Attention to detail along with the ability to interpret market research and data.
• Self-motivated, proactive, and capable of working independently or collaboratively.
• Creative problem-solver with a talent for storytelling and relationship-building.

Benefits

• A flexible work environment
• State-of-the-art technology to facilitate your role
• Modern office spaces designed for today’s workforce
• Comprehensive benefits including healthcare, 401K matching, wellness programs
• Opportunities for growth and leadership training