Manager, Public Relations

Agency Brand Strategy & Positioning

• Develop and implement WhirlSpot Media’s annual brand communication and marketing strategy.
• Build and maintain a strong Pan-African brand presence through campaigns, media features, and strategic partnerships.
• Create compelling thought-leadership content to position the agency as a top-tier player in the integrated marketing and PR landscape.

Marketing & Communication Execution

• Design and oversee multi-channel marketing campaigns (digital, social media, traditional media, events).
• Develop innovative storytelling and PR campaigns to enhance brand visibility.
• Manage the agency’s digital footprint, including website content, blogs, newsletters, and social media.

Client Project Management

• Lead high-impact integrated marketing and PR projects for clients, ensuring timely and excellent delivery.
• Collaborate with cross-functional teams to develop client marketing strategies and campaigns.
• Act as a senior client-facing liaison, maintaining strong relationships and delivering measurable results.

Team Leadership & Development

• Manage and mentor the communications and marketing team to deliver world-class campaigns.
• Drive performance metrics and KPIs for marketing and communication projects.
• Encourage creativity, innovation, and results-driven execution across the team.

Analytics & Reporting

• Measure the success of marketing and PR campaigns using analytics and reporting tools.
• Provide insights and recommendations to optimise marketing ROI for both WhirlSpot and its clients.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related fields (Master’s preferred).
• Minimum of 5–7 years of experience in marketing, PR, or integrated communications, with at least 2 years in a leadership role.
• Proven track record of managing Pan-African campaigns and multi-market projects.
• Strong understanding of digital marketing, PR, and integrated marketing strategies.
• Excellent leadership, project management, and stakeholder engagement skills.
• Exceptional writing, presentation, and communication abilities.
• Experience in agency environments or managing multiple client portfolios is a strong advantage.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identifying ways to grow the marketing department and secure resources.
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)