Manager, Social Media Strategy & Content

About

Capital One is seeking a Manager to lead social media strategies for flagship social media accounts. In this role you will set overarching social media account strategies and lead content strategy and execution, from end-to-end. The ideal candidate will work collaboratively with cross-functional teams to understand business objectives with the goal of informing strategic intent and executing social campaigns. They will brief creative teams, provide strategic guidance and guardrails for owned social content, and work with internal partners, as well as legal teams, to ensure we are producing brand-defining social marketing that supports customer needs while delivering on Capital One's strategy and brand standards. You will also be responsible for measuring the results of social media initiatives and applying learnings and recommendations to future content.

What You'll Do

• Lead social platform strategies and standards for owned enterprise consumer social channels, including overarching strategy development and channel specific strategies
• Develop and implement platform best practices, page/handle maintenance, boosting, engagement/community management and channel specific strategies and artifacts across Facebook, Instagram, TikTok, Pinterest, Reddit, YouTube, etc.
• Build written organic social strategy recommendations, selling them into brand leadership and line of business partners for social strategies
• Develop and oversee the creative marketing process - including writing and presenting creative briefs for always on social media and customer-centric social content, the day-to-day management of internal creative teams and/or external agencies, and provide oversight of creative development to ensure marketing assets are on brand, high quality, unassailable, and delivered on schedule
• Drive insights and learnings that influence future campaigns and strategies, optimizing marketing strategies informed by past results and consumer insights
• Manage input and approval process with cross-functional stakeholders (internal & external partners, creative team, legal, communications, etc.)
• Publish social content supporting the enterprise organic social strategy via Sprinklr and natively
• Contribute to our team culture of continuous learning

Who You Are

• You want to be an EVIDENCE-BASED MARKETER.
• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's Degree or Military experience
• At least 5 years of experience in marketing of consumer products and services
• At least 3 years of social media marketing experience
• At least 3 years of running paid social media campaigns
• At least 1 year of experience working with Influencers, and developing and executing creator strategies

Preferred Qualifications

• At least 7 years of experience in marketing or advertising with a focus on social or digital
• At least 2 years of experience in financial services, digital brand/products, or other highly regulated industry
• At least 3 years of experience marketing a large consumer brand

Additional Information

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

• Chicago, IL: $138,100 - $157,700 for Manager, Brand
• McLean, VA: $151,900 - $173,400 for Manager, Brand
• New York, NY: $165,700 - $189,200 for Manager, Brand
• Richmond, VA: $138,100 - $157,700 for Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.