Brand Manager

About

Elevate your career as a Brand Manager with Maple Leaf Foods, focusing on brand growth and marketing excellence. Leverage strong consumer insights and business acumen to drive brand success.

As a pivotal member of the Brand Marketing team, you will oversee the advancement of Maple Leaf’s brands. Strong experience in consumer orientation, strategic marketing, and brand analytics is essential. Collaborate with various teams to execute high-impact marketing strategies that enhance brand visibility and market performance.

Key Responsibilities

• Manage brand growth and progress on critical metrics
• Develop demand creation strategies for multiple categories
• Partner with creative and media agencies for impactful campaigns
• Coach and mentor marketing associates for team development
• Allocate budgets based on ROI to optimize performance

Requirements

• Bachelor’s Degree with CPG experience
• Proven success in managing complex brand strategies
• Strong leadership and mentoring capabilities
• Ability to adapt to market dynamics and consumer needs
• Proficiency in brand analytics and project management

Drive Maple Leaf’s brand vision while ensuring impactful marketing initiatives and consumer connection.