Market Research Analyst

Role Overview

The Market Research Analyst will support the organisation by gathering, analysing, and interpreting market and industry data to provide insights on trends, opportunities, and potential risks. The role focuses on monitoring competitor activity, analysing customer behaviour, and identifying market shifts that may impact business strategy. The analyst will produce structured reports and insights to assist leadership in making informed commercial and strategic decisions.

Key Responsibilities

• Conduct research on market trends, industry developments, and emerging opportunities relevant to the business.
• Monitor and analyse competitor activity, market positioning, and strategic movements.
• Gather and interpret data on customer behaviour, preferences, and demand patterns.
• Identify potential market opportunities, risks, and threats that could impact the organisation.
• Prepare insight reports, market intelligence briefs, and presentations for management.
• Track industry news, regulatory developments, and economic factors that may influence the market.
• Support strategic planning by providing data-driven insights and recommendations.
• Maintain and update market intelligence databases and research documentation.
• Collaborate with internal teams such as sales, operations, and strategy to support business growth initiatives.

Key Skills and Competencies

• Strong analytical and research skills
• Ability to interpret data and identify meaningful trends
• Excellent report writing and presentation skills
• High attention to detail and critical thinking ability
• Proficiency in Excel, research tools, and data analysis methods
• Ability to translate complex information into clear business insights

Qualifications and Experience

• Bachelor’s degree in Business, Economics, Marketing, Statistics, or a related field
• 3 years’ experience in market research, data analysis, or business intelligence (internships may be considered)
• Experience working with market reports, research tools, or analytics platforms will be advantageous

Key Deliverables

• Market trend reports
• Competitor analysis reports
• Industry insight briefs
• Opportunity and risk assessment summaries