Market Research Analyst

About this Position

Minimum Qualifications

• A minimum of two (2) years of work experience in a business environment or relevant internship experience.
• Working familiarity with Salesforce Marketing Cloud (SFMC) or comparable enterprise marketing technology platforms for campaign configuration and reporting.
• Demonstrated SFMC exposure through Trailhead, certification preparation, coursework, or hands-on platform experience.
• Hands-on experience with digital marketing platforms including Google Ads, Meta Ads Manager, and email marketing tools.
• Experience with web analytics and search tools such as Google Analytics (GA4) and Google Search Console.
• Ability to analyze and interpret digital marketing KPIs including CTR, CVR, CPC, ROAS, and ROI.
• Experience designing, executing, and interpreting A/B tests for landing pages, emails, or digital ads.
• Working knowledge of the systems development lifecycle (SDLC) and Agile software development methodologies.
• Demonstrated communication skills and the ability to work collaboratively with IT staff and marketing stakeholders.

Preferred Qualifications

• Two (2) years of hands-on SFMC experience, including Journey Builder, Email Studio, and Automation Studio.
• Prior experience supporting platform migrations, replatforming, or legacy-system retirement projects.
• Hands-on experience with SEO analysis using SEMrush for on-page/off-page optimization and keyword research.
• Experience with social media management platforms like Hootsuite and CRM platforms like Salesforce or HubSpot.
• Experience managing paid media campaigns across Google, Meta, and LinkedIn with budget allocation and targeting.
• Proficiency with data visualization tools like Tableau or Power BI and strong Microsoft Excel skills.
• Hands-on experience with SQL/MySQL and exposure to data analysis tools like Python, R, or SPSS.
• Proficiency with content design tools (Canva, Figma, Adobe Creative Suite) and e-commerce platforms like Shopify.
• Familiarity with HIPAA, PII, email compliance, and Google or IBM data science/analytics certifications.

"No phone calls please."

"We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, citizenship or any protected status."