Marketing Analyst (m/w/d) - befristet bis September 2027

About

Do you want to make the digital world safer? We are looking for a Marketing Analyst to join our Marketing Team in Jena, Munich, or remotely in Germany, starting immediately.

Become part of our team and actively contribute to protecting our digital world!

Job Description

You will be responsible for the holistic evaluation of the effectiveness of all marketing campaigns. Your tasks include the development and further improvement of reporting structures, lead handling processes, and business models. You will also ensure continuous improvement of data quality to optimize data-based decisions. This position is limited until the end of September 2027.

Your Impact

• You will analyze customer, market, and campaign data and translate complex insights into clear, actionable marketing strategies.
• You will develop and optimize reporting structures, dashboards, and data processes, ensuring high data quality.
• You will evaluate and improve the performance of marketing measures along the entire customer journey (acquisition & retention).
• You will be responsible for lead qualification and the efficient handover of qualified leads to sales teams.
• You will work closely with marketing and sales teams, present results, and drive data-based decisions.
• You will develop automated CRM workflows in Salesforce, optimize lead and campaign logic, and ensure seamless orchestration of all marketing automation processes.

What You Bring

• At least 5 years of relevant professional experience in data-driven marketing or analytics.
• Very good knowledge of Microsoft Excel.
• Proficiency in data-driven marketing strategies and knowledge of relevant channels and methods for measuring success.
• Ability to present complex contexts understandably and communicate them.
• Strong communication skills and the ability to tailor complex content to the target audience and present it effectively.
• Very good written and spoken English skills.

Why ESET?

Work Environment and Corporate Culture

We offer you a secure, modern workplace with future prospects. Diversity, Equity, and Inclusion (DEI) are also integral parts of our corporate culture. You will find an environment where you are valued and respected. We welcome applications from individuals of all backgrounds, regardless of origin, gender, age, religion, disability, and sexual identity.

Tasks and Development

Look forward to varied and challenging tasks with a lot of creative freedom. Your individual development is important to us, which is why we offer you numerous opportunities for personal and professional growth.

Compensation and Benefits

We offer you attractive, performance-oriented compensation, including a company pension plan. Depending on the position, you will receive either a subsidy for the Deutschlandticket or a car allowance or company car.

Work-Life Balance and Well-being

We offer flexible working models (100% remote, hybrid, or in the office) depending on location and area of responsibility. Enjoy 30 days of vacation and the possibility of workation (working from abroad). For your health, we offer company-internal programs, such as health days, bicycle leasing, or joint sports events.

Primary Location

Germany

Additional Locations

Jena

Time Type

Full time

Join ESET Talent Community and we will contact you. This is an option for candidates who haven't found any interesting job opening and would like to send us their CV.

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. Driven by science, ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive, evidence-based approach to security. ESET is committed to world-class scientific research and powerful threat intelligence, backed by R&D centers and a strong global partner network. ESET's purpose is not only to provides cutting-edge digital security, but also to actively contribute to a more innovative and responsible society in terms of education, science and research. At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected.