Marketing Analytics Consultant

Drive data-driven marketing insights as a Marketing Analytics Consultant. Collaborate with stakeholders to optimize campaigns, enhance targeting, and leverage advanced analytics for improved performance. In this role, you will support campaign strategy through data analysis. Your primary responsibilities will include building customer profiles, automating reports, and developing segmentation and measurement frameworks. You will translate complex data into actionable insights that inform overall marketing strategies.

Key Responsibilities

• Collaborate to define campaign goals and audience data
• Build detailed customer profiles using diverse data sources
• Develop and automate Power BI reporting for campaigns
• Support campaign design and performance analysis
• Identify data gaps and recommend analytics enhancements

Requirements

• Bachelor's degree in Mathematics, Statistics, or related field
• 5+ years in database marketing and analytics
• Proficiency in SQL/SAS required
• Experience with Power BI and third-party data
• Strong analytical skills and attention to detail

Enhance marketing effectiveness through data-driven insights and targeted strategies in this pivotal role.