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Marketing Analytics Consultant

VirtualVocations

Fairfax · On-site Full-time Today

About the role

About

A company is looking for a Marketing Analytics Consultant to support various clients with data-driven insights.

Responsibilities

  • Design and implement marketing analytics frameworks to measure performance across channels
  • Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
  • Build and maintain dashboards and reporting to monitor KPIs and campaign performance

Qualifications

  • Strong foundation in marketing analytics and performance measurement
  • Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
  • Experience building dashboards using tools such as Looker, Tableau, or similar
  • Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
  • Ability to synthesize large datasets into actionable insights

Skills

AmplitudeAppsFlyerGA4LookerMMMMixpanelSegmentTableau

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