Marketing Analytics / Decision Science Consultant

Role Overview

We are looking for an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This role requires strong expertise in marketing analytics, data-driven decision-making, and campaign performance optimization. The ideal candidate should be able to quickly onboard and drive impact within a fast-paced environment.

• Designation: G7 (preferred) (Salary upto : 130k to 150k)
• Fulltime role
• Location: Remote (EST time zone preferred)

Key Responsibilities

• Analyse and optimize ROI of marketing campaigns across channels
• Work closely with media agencies to support campaign planning, execution, and optimization
• Monitor and evaluate key performance metrics, including:
  • Campaign activations
  • Revenue generation
  • Overall campaign performance
• Conduct deep-dive analysis on social media campaigns and performance metrics
• Build insights and actionable recommendations to improve marketing effectiveness and efficiency
• Leverage data to support strategic decision-making

Required Expertise

• Strong background in Marketing Analytics / Decision Science (mandatory)
• Hands-on experience in:
  • Marketing Mix Modeling (MMM)
  • Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA)
  • Funnel Analytics
  • Campaign Analytics
  • ROI analysis across marketing and social media channels

Technical Skills

• Proficiency in:
  • SQL
  • Advanced Excel
• Strong understanding of statistical and analytical techniques, including:
  • Correlation
  • Regression
  • Forecasting
  • Segmentation
• Experience with the Google ecosystem, such as:
  • AdMob
  • AdSense
  • Google Play (or similar platforms)

Soft Skills

• Excellent communication and stakeholder management skills
• Highly adaptable, flexible, and eager to learn
• Ability to work independently in a remote, fast-paced environment

Ideal Candidate Profile

• Consultant with strong Decision Science / Marketing Analytics background
• Proven experience working on data-driven marketing strategies
• Ability to translate complex data into clear business insights