Marketing and Communications Specialist

Core Purpose of the Role

GIBB is seeking an experienced Marketing and Communications Specialist to enhance and advance the GIBB Group brand by strategically aligning marketing, communications, and PR efforts to the Group’s overall business objectives, driving brand visibility, stakeholder engagement, and business growth.

Roles and Responsibilities

• Strategically align the firm’s brand strategy to the overall strategy of the group, enhancing brand awareness that will lead to an increase in business growth.
• Manage all the Group Marketing and support stand-alone subsidiaries within the GIBB Group of companies with marketing, communications and PR including media releases, advertising, writing of articles, development of media relations, generate publicity, CSI, events and exhibitions.
• Manage the PR Agency team.
• Assist in developing marketing/brand strategies.
• Manage all content for internal and external communications including the company website.
• Manage events, exhibitions, media roundtables, functions and CSI.
• Manage social media content/strategy and execution.
• Manage graphic design.
• Budget planning and management.
• Negotiate with suppliers on contracts.
• Monthly reporting on marketing statistics and company performance in relation to the competitors.
• Facilitate media roundtables.
• Publicity reporting and google analytics.
• Drive internal campaigns around the company’s brand essence.
• Create video content on staff.
• Write company newsletters.
• Assist in the change management for the firm to achieve the vision.
• General administration duties.
• Risk Management: Identify potential risks and challenges associated with Marketing activities and develop strategies to mitigate them.
• Stakeholder Engagement and Management: Foster positive relationships with clients and key stakeholders during the bidding process and address client queries and concerns promptly and professionally.
• Marketing Strategy Development: Collaborate with senior management to develop marketing strategies aligned with the organization's goals and objectives. Conduct thorough 360-degree research on the environment, key clients and competitors to inform the marketing strategy.

Public Relations and Social Media Services

• Content strategy and execution – Development of a 12-month framework of topic angles, media targets and timelines.
• Written press release/thought leadership articles.

Media Relations

• Development of appropriate media list in line with client targets.
• Media lobbying for interviews and development of related briefing documents and lobbying for coverage.
• Sourcing of commentary/feature opportunities.

Reporting and Admin

• A monthly status meeting with Client subsidiaries and status document outline key priorities for the said month and upcoming activities.
• A monthly report with key client KPIs, including but not limited to, an ROI of 3:1 for PR and outline the performance of social media.

Social Media

• Monthly content calendar creation (copy only).
• Community management of LinkedIn and Twitter.
• Paid media management for Twitter, LinkedIn and Google Search (Google Adverts).
• Media Buying.
• Management of Engineering News partnership.

Meetings

• Agency Performance Monitoring.
• Alignment & Progress Meetings.

Core Competencies

• Knowledge of Google Analytics for monthly reporting.
• Knowledge of basic website design to upload blog articles, internal news on the intranet monthly.
• Knowledge of YouTube to upload video content.
• Knowledge of PR to work alongside the agency for optimal publicity.
• Knowledge of social media to work alongside the agency for optimal engagement and to manage internal Facebook Group.
• Knowledge of internal communications to manage internal correspondence on behalf of the CEO and HR department.
• Knowledge of general marketing to support the.
• Flexibility and the ability to cope with the constant change to deadlines and project scopes.
• Strong project management skills to manage multiple projects at once.
• Strong event management skills to organise and arrange internal events and external exhibitions.

Additional Competencies

• Integrity.
• Leadership Skills.
• Take Initiatives.
• Team Player.
• Ability to work independently with little guidance.
• Strong administration skills for monthly financial procedures.