Marketing and Communications Specialist

About

A long‑standing partnership between the Commonwealth of Pennsylvania and Penn State University, Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) is the largest early‑stage investor and supporter of tech‑based companies across the program’s 32‑county footprint. Headquartered in State College, the program has satellite offices in Erie, Harrisburg, and Johnstown. Ben Franklin’s high‑risk, early‑stage investments, along with robust business support services, TechCelerator startup boot camps, and BIG IDEA contests help emerging entrepreneurs and small manufacturers launch new companies, grow existing businesses, and create high‑paying jobs.

Role

The Marketing and Communications Specialist provides marketing and communication support for the traditional Ben Franklin investment program and other training/promotional initiatives related to the Center in the 32‑county footprint. The individual will enhance support networks through ongoing communication of the organization’s accomplishments, market existing clients, and build awareness among prospective new clients. The role also involves establishing and strengthening relationships among business, community, government leaders, and the media.

Responsibilities

• Develop marketing/branding/messaging strategies
• Produce Ben Franklin annual program overview
• Manage media relations
• Manage website and social media
• Participate in statewide marketing efforts and support statewide legislative advocacy
• Manage PR and check presentation events
• Create video, audio, and written content
• Assist clients with marketing needs
• Administer email marketing system and implement best practices
• Perform other duties as assigned

Qualifications

• Outstanding writing and communication skills
• Experience in Adobe Photoshop
• Experience with an email marketing system, Salesforce, and WordPress websites
• Ability to organize multiple projects and processes simultaneously; strong project‑management skills are a must
• Ability to work effectively with multiple constituents
• Basic knowledge of economic development and tech startups is a plus
• Hands‑on experience with making media buys and identifying local press (TV, radio, bloggers, newspapers) in the 32‑county footprint
• Experience pitching stories/events to local media outlets

Travel

Occasional travel within Pennsylvania is required.

Work Arrangement

BFTP is supportive of flexible work arrangements if they align with business needs. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.

Minimum Education, Work Experience & Required Certifications

Marketing and Communications Specialist – Senior Professional

• Bachelor’s Degree
• 6+ years of relevant experience, or an equivalent combination of education and experience

Marketing and Communications Specialist – Advanced Professional

• Bachelor’s Degree
• 3+ years of relevant experience, or an equivalent combination of education and experience

Required Certifications: None

Salary & Benefits

• Salary range: $51,000.00 – $89,600.00
• Competitive benefits package including comprehensive medical, dental, and vision coverage, robust retirement plans, paid time off (holidays, vacation, sick time), and a 75% tuition discount for employees and eligible spouses and children.