Marketing and Event Coordinator

About

Our client is seeking a dynamic and results-driven professional to join their team as a Marketing Strategist.

Duties & Responsibilities

Minimum skills and experience required:

• Bachelor’s degree in marketing, business administration, or a related field – or equivalent experience or training
• Demonstrable expertise in marketing management (for example, through successful campaigns or a strong digital presence)
• Solid knowledge of Google Analytics, Google AdWords campaigns, and SEO/SEM strategies
• Competency in marketing automation technology
• Excellent oral and written communication skills
• Must also have relevant experience in the hospitality industry

Duties and Responsibilities:

• Developing comprehensive marketing and branding campaigns
• Overseeing the company's presence on social media platforms like Facebook, Instagram, LinkedIn, and Twitter
• Conducting in-depth market research to inform strategies
• Managing the marketing budget to maximize return on investment (ROI)
• Analyzing data from campaigns and social media engagement to refine marketing approaches

Skills and Responsibilities

Will possess the following skills and will also be responsible for the following:

• Data analysis: Uses tools like Google Analytics and Microsoft Excel to understand and evaluate market trends, customer behaviours, and campaign performance
• Content creation and management: Develops compelling and relevant content tailored to different stages of the customer journey
• Digital marketing expertise: Has a strong grasp of various paid and unpaid digital marketing channels – including social media marketing, email marketing, search engine optimization (SEO), content marketing, and more
• Strategic planning: Conducts thorough market research, analyzes competitors, and develops marketing strategies that align with business goals
• Budget management: Is proficient in allocating and managing budgets across campaigns and channels to maximize ROI while ensuring cost-effectiveness
• Technical skills: Is familiar with marketing automation tools, content management platforms, and basic HTML/CSS for managing digital marketing initiatives and websites

Soft skills required:

• Creativity and empathy: Can devise innovative campaigns that stand out in a competitive market and understand how to read and engage audiences in unique ways
• Communication skills: Possesses strong written and verbal communication skills for creating succinct marketing content and collaborating effectively with sales, customer success, and other cross-functional teams
• Teamwork: Is able to work collaboratively with different departments, external agencies, and partners
• Leadership and team management: Has ability to inspire, direct, and manage others

Key Responsibilities with regards to event co-ordination:

Customer Service:

• Ensure high levels of customer satisfaction by maintaining excellent service standards
• Address member and guest inquiries, concerns and complaints promptly and professionally
• Develop and maintain positive relationships with members and guests

Event Coordination:

• Assist in setting up and executing club events, tournaments, and private functions
• Coordinate with other departments (catering/golf/admin) to ensure smooth event operations
• Oversee event setup, bar service and breakdown
• Assumes Closing Manager and/or Manager on Duty (MOD) responsibilities when assigned on occasion
• Assist in evaluating event success through attendee feedback, analytics, and post-event surveys - This feedback loop helps in understanding what worked well and areas for improvement for future events
• Ensures that all appropriate charges are billed to the correct DM numbers for each event
• Performs other tasks as requested by the Events Manager
• Will assume the responsibilities of the Events Manager during their absence due to leave, days off, or sick leave periods
• Collaborates closely with the Event Manager, assists the Events Coordinator, and supports the Events Supervisor within the team

Marketing and Promotion:

• Implement marketing strategies to promote bar services and special offers
• Create and execute promotional events and activities
• The Marketing Manager will collaborate with the Events Manager to develop an annual calendar of events for the Club
• Assist in securing sponsorships and partnerships that align with the event's objectives - This may involve developing sponsorship packages, pitching to potential sponsors, and managing relationships to maximize mutual benefits