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Marketing And Public Relations Manager

UGREEN GROUP LIMITED

On-site 2d ago

About the role

What You’ll Do

  • Build & Manage Media Relationships
    • Identify, develop, and maintain strong relationships with leading European technology and consumer media.
    • Facilitate product reviews and collaborate with media partners to deliver high-quality editorial coverage that strengthens brand credibility and visibility.
  • Drive PR Initiatives & Brand Activations
    • Identify and develop PR opportunities, including brand partnerships, sponsorships, and ESG-related initiatives.
    • Lead the execution of key PR projects such as product launches, press events, and media briefings, ensuring strong delivery and meaningful brand impact.
  • Shape Local PR Strategy & Content
    • Monitor industry trends and the media landscape to identify relevant topics and timely PR opportunities.
    • Develop and localize PR materials, including press releases, product messaging, and campaign assets.
    • Ensure global campaigns are effectively adapted and executed in the European market, with messaging that resonates locally.
  • Drive Integrated PR Strategy & Collaboration
    • Partner closely with global and regional teams to co-develop PR communication strategies and narratives that support business priorities and brand growth.
    • Bring strong local market insights into the process, and ensure seamless collaboration across teams to deliver consistent and impactful communication.

What We’re Looking For

  • 5+ years of experience in PR, communications, or brand marketing, preferably in an international or European context.
  • Experience working with technology media is a strong plus.
  • Proven ability to build and manage media relationships independently.
  • Strong skills in PR planning, content development, and campaign execution, with the ability to align PR initiatives with business objectives.
  • Fluent in German and English; additional European languages are a plus.
  • Experience in consumer electronics or accessories is a plus.
  • Proactive, self-driven, and highly responsible, with a strong sense of ownership.

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