UG
Marketing And Public Relations Manager
UGREEN GROUP LIMITED
On-site 2d ago
About the role
What You’ll Do
- Build & Manage Media Relationships
- Identify, develop, and maintain strong relationships with leading European technology and consumer media.
- Facilitate product reviews and collaborate with media partners to deliver high-quality editorial coverage that strengthens brand credibility and visibility.
- Drive PR Initiatives & Brand Activations
- Identify and develop PR opportunities, including brand partnerships, sponsorships, and ESG-related initiatives.
- Lead the execution of key PR projects such as product launches, press events, and media briefings, ensuring strong delivery and meaningful brand impact.
- Shape Local PR Strategy & Content
- Monitor industry trends and the media landscape to identify relevant topics and timely PR opportunities.
- Develop and localize PR materials, including press releases, product messaging, and campaign assets.
- Ensure global campaigns are effectively adapted and executed in the European market, with messaging that resonates locally.
- Drive Integrated PR Strategy & Collaboration
- Partner closely with global and regional teams to co-develop PR communication strategies and narratives that support business priorities and brand growth.
- Bring strong local market insights into the process, and ensure seamless collaboration across teams to deliver consistent and impactful communication.
What We’re Looking For
- 5+ years of experience in PR, communications, or brand marketing, preferably in an international or European context.
- Experience working with technology media is a strong plus.
- Proven ability to build and manage media relationships independently.
- Strong skills in PR planning, content development, and campaign execution, with the ability to align PR initiatives with business objectives.
- Fluent in German and English; additional European languages are a plus.
- Experience in consumer electronics or accessories is a plus.
- Proactive, self-driven, and highly responsible, with a strong sense of ownership.
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