Marketing and Sales Automation Administrator

Key Responsibilities

Marketing & Sales Campaign Orchestration

• Marketing & Sales Campaign Orchestration
• Coordinate the planning, execution, and results analysis of marketing campaigns.
• Maintain all communication, campaigns, & events on the CRM.
• Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items.
• Create campaign schedules, track progress, and report on key performance indicators.
• Design, execute, and oversee AI sales development resources including email and telephone agents
• Shipment of resources as needed (textbooks, gifts, etc.)

AI Strategy & Adoption

• AI Strategy & Adoption
• Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting.
• Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth.
• Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis.
• Create narrative content and optimize websites for AI Search Engine Optimization (SEO)
• Apply AI to extract insight from campaign and industry data - identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions.
• Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance.

Digital Marketing and Content Creation

• Digital Marketing and Content Creation
• Monitor and analyze website and social media traffic and user engagement metrics.
• Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market.
• Manage social media accounts, including content scheduling, community engagement, and performance tracking.
• Coordinate with our web design team to make updates to our product and commercial websites.
• Maintain and update content repositories, including marketing collateral, images, and videos.

Event and Trade Show Coordination

• Event and Trade Show Coordination
• Assist in planning and coordinating marketing events, trade shows, and conferences.
• Manage logistics, including booth setup, collateral preparation, and coordination with vendors.
• Track event budgets, evaluate event success, and provide post-event reports.

Attending Events And Tradeshows And Conferences As Required

Administrative Support

• Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments.
• Maintain marketing databases, contact lists, and project documentation.
• Organizing conferences and events.

Internal Communication & Admin

• Create and maintain marketing/communications strategy.
• Creating and maintaining marketing/communications budgets and actuals.
• Applying for grant awards.
• Maintaining marketing budgets and ROI calculations.
• Maintain the conversion ratio for all conferences / campaigns and other marketing initiatives.