Marketing Brand Manager (Consumer Products)

Qualifications

• BS/BA (Business, Social Sciences - Psychology, Sociology, Economics) MBA preferred.
• 5+ years experience in consumer products marketing and/or sales.

Minimum Qualifications:

• Strong interpersonal/communication skills; solid analytical skills; strong financial orientation
• Demonstrated ability to manage multiple complex or fast-moving projects
• Ability to analyze research data and make decisions designed to generate incremental sales and profits
• Knowledge of wide variety of specific promotion vehicles and vendors
• Demonstrated leadership and organization skills required
• Demonstrated ability to manage a team of 1-2 people
• Proficiency with Excel, Powerpoint, Word and IRI/Nielsen.

Responsibilities:

Key Responsibilities: Achieve revenue, profitability, market share and other objectives by:

• Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
• Actively managing brand P&L
• Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
• Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.
• Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
• Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
• Managing all marketing activities including but not limited to promotions, research, packaging and pricing
• Developing and maintain relationships with external partners and agencies
• Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
• Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
• Executing marketing strategy, plans, and tactics.