Marketing & Business Development Lead (Healthcare)

Marketing & Business Development Lead (Healthcare)

We’re looking for a dynamic, hands‑on Marketing & Business Development professional to support a growing network of outpatient medical clinics across multiple states. This is an opportunity to build and execute meaningful marketing strategies while making a real impact on access to care.

About the Role

This is a hybrid position combining digital marketing oversight with on‑the‑ground business development. The ideal candidate is both strategic and execution‑focused—comfortable analyzing data, managing vendors, and building relationships in the community.

Key Responsibilities

• Lead and manage digital marketing efforts (Google Ads, website, SEO, social media) in collaboration with external partners
• Develop and execute local outreach strategies (schools, employers, community events)
• Build and grow occupational health and employer relationships
• Track marketing performance, patient acquisition trends, and ROI
• Identify new growth opportunities and partnerships
• Coordinate branding and messaging across multiple clinic locations
• Help shape and improve the overall patient experience, from first touchpoint through follow‑up

What We’re Looking For

• Experience in marketing, business development, or related field
• Strong organizational and communication skills
• Comfortable working independently and driving initiatives forward
• Data‑driven mindset with ability to track and improve ROI
• Willingness to travel periodically to clinic locations across Virginia and West Virginia
• Healthcare experience is a plus, but not required

Why This Role

• High‑impact position with direct visibility to leadership
• Opportunity to shape marketing strategy across multiple locations
• Flexible, entrepreneurial environment
• Competitive compensation based on experience

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