Marketing and Business Development Manager

About the organization:

A diverse group of scientists, engineers, and litigators, the prestigious DC Law Firm is passionate about empowering our clients to meet their business objectives through protecting, enforcing, and monetizing their IP and technology. With decades of experience working alongside individuals, businesses, and organizations across every imaginable industry, they provide the depth and breadth necessary to deliver valuable results to clients both in the United States and across the globe.

SUMMARY

The Marketing & Business Development Manager is responsible for developing and executing strategic business development and marketing initiatives for the firm and its intellectual property (IP), litigation, and technology practices, with a focus on growing revenue, deepening key client relationships, and enhancing the firm's market profile and digital visibility.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop, implement, and regularly update strategic business development plans for the firm's practice areas, including annual practice and partner plans with measurable goals and pipelines.
• Build and maintain a rolling pipeline of targets and opportunities; track progress, report on key metrics, and recommend course corrections to practice leadership.
• Work directly with members and associates to coach them on individual business development plans, client targeting, and effective pursuit strategies.
• Lead and coordinate pitches, capability statements, RFP/RFI responses, and conference submissions for IP, litigation and technology opportunities, ensuring clear value propositions, matter experience, and differentiation.
• Managing and coordinating all firm marketing, branding, advertising, and public relations activities.
• Managing the firm's website content, track and report on social media, blog and website analytics
• Partner with attorneys to create and promote thought leadership (client alerts, blogs, webinars, CLEs, podcasts).
• Plan and execute client facing events, sponsorships, trade shows, and conferences relevant to the tech and IP ecosystem; evaluate ROI and follow up systematically on leads.
• Support and coordinate directory and industry publication submissions (e.g., Chambers, Legal 500, IAM, WTR); track rankings and feedback to inform positioning.
• Conduct and synthesize market, client, and competitor research (including on emerging technologies and IP trends) to arm partners with actionable intelligence and inform practice strategy.
• Work with finance and practice leadership to manage and monitor practice marketing and Client budgets, track spend versus plan, and assess return on investment.
• Ensure effective use and adoption of CRM and marketing technology tools (email marketing, experience management, intake, analytics) to support targeting, campaigns, and reporting.
• Managing the publication of attorney and firm awards and recognition (e.g., Super Lawyers, Chambers USA, Legal 500, MH AV ratings, IAM 1000, etc.).
• Establishing relationships and liaise with key media contacts, including generating and fielding media inquiries and collaborating with appropriate members of the firm for preparing responses.
• Developing and implementing procedures for drafting submissions and nominations/rankings for industry publications.
• Managing and coordinating external firm publication placements, draft press releases, and coordinate communication projects (e.g., email alerts, firm news, presentations, case digests, summaries).
• Managing the design, content and production of all internal and external collateral (print and electronic), including keeping all firm information up to date with external vendors and directory publication listings.
• Working closely with and report to the firm's Marketing Committee.
• Serve as a visible, trusted point of contact for lawyers on all marketing and business development matters.

MINIMUM QUALIFICATIONS

• Bachelor's or Master's degree in Marketing, Communications or related field;
• Excellent written and verbal communication skills, including the ability to translate complex technical and legal concepts into clear, client friendly messaging;
• Strong project management skills, with the ability to manage multiple deadlines, stakeholders, and priorities in a fast-paced environment;
• High comfort level with CRM, experience management, digital marketing, social media, and analytics tools; strong Excel and PowerPoint skills;
• Proven ability to take a proactive approach to marketing and media relations, utilizing strategy, planning, and execution skills

PREFERRED QUALIFICATIONS

• 5+ years of relevant experience preferred, preferably in the legal services industry.
• Experience with legal databases (e.g., MonitorSuite, Lex Machina, InfusionSoft, etc.) is preferred

PHYSICAL DEMANDS

• This position is generally performed in a professional office setting; 70% sitting, 20% standing, and 10% walking
• This position routinely utilizes standard office equipment such as laptops, computers, phones, photocopiers, and filing cabinets, in a home office as well as an in-person office environment.
• Ability to lift/move up to 20 pounds.

This position is currently a hybrid position, with days worked in the DC office and days worked remotely. The hybrid status of this position may change at any time subject to the Client's discretion.

Our client is proud to be an Equal Employment Opportunity employer.

Pay: $135,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Washington, DC 20001