Marketing & Business Development Specialist – Consumer & Sports, Media & Entertainment

We are seeking a Marketing & Business Development Specialist to support the Consumer and Sports, Media & Entertainment sectors at a leading global AmLaw firm. This role will focus on client development, marketing campaigns, profile-raising initiatives, and business development activities. This role will sit hybrid in D.C.

Responsibilities

• Execute marketing campaigns, including legal directory submissions, client alerts, brochures, and digital content.
• Support client events, webinars, seminars, and conferences, including logistics, communications, and post-event reporting.
• Manage pitches and proposals, ensuring materials are accurate, up-to-date, and aligned with best practices.
• Conduct market research and client/competitor analysis to support business development strategies.
• Track and manage social media content and CRM engagement to support sector marketing efforts.
• Work with global Marketing & Business Development teams and partners to ensure coordinated and effective marketing initiatives.
• Assist with budgeting, invoicing, and reporting on marketing activities.

Qualifications

• 5+ years of marketing or business development experience, preferably in a legal or professional services environment.
• Bachelor’s degree required.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office, CRM systems (e.g., InterAction), and social media platforms.
• Ability to work independently and collaboratively within a global team.