Marketing Campaigns Manager

About Edwin

We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector.

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing.

The Role

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.

Responsibilities

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
• Use audience segmentation and profiling to tailor messaging and channels for key target groups.
• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets.
• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools.
• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and Skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification).
• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
• Strong copywriting, editing and proofing skills.
• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
• Hands-on experience with HubSpot, email automation and social media management tools.
• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
• Creative flair, attention to detail and the ability to manage multiple projects simultaneously.

Desirable

• CIM qualification in Marketing or Digital Marketing.
• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.

Benefits

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture