Marketing Cloud Next (Sr.) Engineer (h/f)

TECHNICAL SKILLS

• Marketing Cloud Next Platform — org configuration, Journey Builder, Automation Studio, transactional messaging, omnichannel sends (email, push, SMS, in-app)
• Large-scale email personalization — dynamic content blocks, AMPscript/SSJS personalization logic, Data Extensions-driven rendering, real-time personalization via Data 360 segment activation
• Full-funnel agent marketing — designs and implements agent-triggered journey entry points; integrates Agentforce signals (churn risk, upsell intent) into MC Next campaign logic for autonomous, contextual communications
• Marketing Measurement & ROI — configures MC Next tracking events (opens, clicks, conversions) feeding Data 360; builds attribution-ready data structures, actionable in Tableau Next ROI dashboards
• Data 360 + Tableau Next Loop — closes the measurement loop: Data 360 provides real-time audience and behavioral signals to MC Next; Tableau Next renders agent-influenced campaign performance and revenue to marketing teams
• Onboarding & Re-engagement Journeys — campaign architecture for recovery journeys, suppression logic, re-consent management, A/B testing framework
• Deliverability & Compliance — sender reputation management, consent and opt-out management, GDPR-compliant configuration, bounce and complaint rate monitoring