Marketing & Communications specialist

About This Role

This individual will build strong relationships within the business and will be responsible sourcing relevant topics, coordinating editorial content, and managing content distribution across multiple platforms, including:

• Internal channels (internal mailings, all-staff meetings, Echonet platform)
• External channels (CIB Content Hub, social media, thought leadership articles)

Additionally, this role will actively participate in cross-CIB communications initiatives to ensure alignment and consistency across the organization.

The role reports to the Head of Internal Communications and Content Strategy, Institutional Clients.

Candidate Success Factors

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact
  • Able to influence peers and team.
  • Demonstrates good judgement when making decisions of high complexity and impact.
  • Exercise appropriate autonomy in the execution and delivery of work.
  • Responsible for driving outcomes, which have meaningful effect on team or department.
• Leadership and Collaboration:
  • Creates trust with colleagues.
  • Acts in leadership capacity for projects, processes, or programs.
• Client, Customer and Stakeholder Focus:
  • Able to build relationships with a mix of colleagues and clients.
  • Interacts regularly with management and department leaders.
  • Demonstrates the ability to influence stakeholders at the team level.
• Compliance Culture and Conduct:
  • Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.
  • Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

Responsibilities

Content Creation & Communication

• Draft internal announcements, including organizational updates, employee news, HR communications, and CSR initiatives
• Develop executive speeches and talking points to position leaders as thought leaders
• Create original content showcasing business accomplishments, projects, and team achievements for multiple platforms (Echonet, CIB Content Hub, US website, digital channels, and social media)
• Produce client facing materials, thought leadership articles, and multi-channel campaigns that reinforce the firm’s brand and market positioning.

Awards & Recognition

• Manage the awards pitching pipeline in collaboration with our Marketing and Media Relations teams, including identifying opportunities, coordinating submissions, and tracking progress
• Oversee internal and external amplification of awards and recognitions to maximize visibility and impact

Analytics & Impact Assessment

• Manage analytical assessments of both communications performance and content effectiveness across internal and external distribution tools, providing insights to optimize reach and impact.

Event & Engagement Management

• Plan and execute Town Halls, executive briefings, and employee engagement activities (in-person and digital)
• Broadcast internal news via email, Echonet, and other communication channels

Platform & Operations Management

• Oversee day-to-day internal communications operations, including Echonet platform administration, email distribution tools, and digital signage management

Stakeholder Relations & Collaboration

• Build and maintain strong relationships with internal stakeholders across businesses and functions
• Partner with the wider Marketing & Communications team, Internal Communications in Paris, and the CIB Content Hub and Social Media teams

Employee Engagement Innovation

• Design and implement innovative employee engagement initiatives to foster connection, collaboration, and culture across the organization, including creative formats for town halls, interactive digital experiences, and recognition programs

Guidelines & Compliance

• Implement and uphold internal communications guidelines
• Contribute content to the weekly CIB internal newsletter in collaboration with US functions and business lines

Additional Responsibilities

• Support ad hoc projects as needed

Minimum Required Qualifications

• 4-7 years of experience in internal communications, preferably within a bank or financial institution
• Bachelor’s degree in English, Communications, Journalism, or a related field
• Intranet, mailing and website management experience, as well as familiarity with social network platforms
• Foundational knowledge of banking and markets

Exceptional communication skills, including:

• Excellent written, verbal communication, and strategic thinking skills

• Clear, concise verbal and written communication

• Strong project management skills, with the ability to:

  • Prioritize and organize complex initiatives
  • Exercise independent judgment in a fast-paced environment

• Stakeholder management expertise, including:

  • Building consensus among executive stakeholders
  • Collaborating across the organization while maintaining professionalism

• Analytical skills to synthesize data and derive actionable insights

• Versatility to work both independently and as part of a team

Preferred Qualifications

• Prior experience supporting an Investment Banking business strongly encouraged