Marketing Content Manager

Job Purpose/Summary

Mitchell Hamline is seeking a strategic Marketing Content Manager to oversee the development, management, and optimization of digital content across our communication channels including website, social media, advertisements, and internal and external email campaigns. The successful candidate will play a key role in advancing the law school's brand, engaging diverse audiences (prospective students, current students, alumni, faculty, and external stakeholders), and drive measurable outcomes through compelling content and data-driven insights. This position requires creative storytelling through the written word, photography and videography to enhance the law school's digital presence. Reporting to the Chief Marketing Officer, the role involves working closely with all members of the marketing team.

Essential Duties and Responsibilities

• Create compelling content through written storytelling, photography and/or videography.
• Manage the creative content development process from start to finish, identifying stories and pursuing all elements needed to tell each unique story.
• Identify trends in digital content production and test content strategy with thorough data analytic review.
• Create and vary content output for websites, email newsletters, social media platforms, YouTube and Vimeo and others as needed.
• Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with developing compelling email copy and managing the email platform including distribution and schedules to maximize engagement and conversions.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Proficient in email marketing platforms such as Mailchimp, Constant Contact, Outlook.
• Proficient in authentic and formal video filming with various devices including mobile phone video techniques.
• Ability to work independently to secure interviews, write content/scripts, select video locations, conduct filming and either edit footage or direct vendor on desired outcome.
• Identify trends and recommend improvements to enhance digital reach and impact.
• Performs additional tasks as assigned to support marketing efforts.

Knowledge, Skills, and Abilities

• Strong proficiency writing, digital marketing tools and content management based on platform and audience.
• Proficiency with video production, editing, podcasts and other digital recording platforms a plus.
• Proficiency in following AP style and organizational style guidelines.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity, inclusion, and contributing to a diverse and welcoming community.

Minimum Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred Qualifications

• Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Pay Range

The anticipate salary range for this position is $80,000 - $95,000 per year, depending on qualifications.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package

About Mitchell Hamline School of Law

Mitchell Hamline School of Law was formed in 2015 by the combination of William Mitchell College of Law and Hamline University School of Law. This extraordinary union brought together two law schools that have shaped Minnesota’s legal landscape for more than a combined 155 years, creating the top law school in the Midwest for students seeking a rigorous, practical, and problem-solving approach to legal education.

Mitchell Hamline School of Law provides a legal education grounded in legal theory and distinguished by exceptional practical legal training. A forward-thinking, independent law school with a history dating back more than 100 years, we have continually shaped legal education to be relevant to our students, their future clients, and the legal profession. We are committed to making legal education accessible and offer an unmatched number of enrollment options. Our students graduate prepared to put their degree into practice or use their legal training in the profession of their choice.