Marketing Coordinator

About

We are recruiting a Marketing Coordinator for a digital agency in Bloemfontein, Free State to implement online campaigns for diverse clients. You will manage PPC advertising, optimise content for SEO, create social media content, analyse performance data, and provide clients with insightful reports and recommendations for improvement.

Responsibilities

• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.

Requirements

• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.

Qualifications

Diploma in Digital Marketing or Communications