Content Marketing Coordinator
Wilfrid Laurier University
About the role
About
Join Laurier University as a Content Marketing Coordinator and elevate student engagement. Foster enrollment through impactful content creation tailored to diverse audiences.
This position plays a vital role within the Recruitment & Admissions team, focusing on crafting various assets such as email campaigns, landing page content, and social media messaging. You'll ensure that all content aligns with the brand's standards while tracking performance through data analytics to enhance overall strategy. The job is based at the Waterloo Campus, with opportunities to liaise with multiple locations.
Responsibilities
- Manage the entire content marketing lifecycle
- Develop targeted content for students from grades 9 to 12
- Incorporate accessibility standards in content delivery
- Analyze audience behavior to optimize messaging
- Collaborate with designers and vendors for content production
Requirements
- Degree in Digital Media, Communications, or similar
- 4+ years of related marketing experience
- Expertise in SEO and content auditing
- Skilled in Google Analytics and CRM systems
- Strong writing and editing skills
Your creativity will play a pivotal role in enhancing Laurier’s reach and student recruitment efforts.
Skills
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