Marketing Coordinator

About Stäubli

Stäubli is a value driven technological solutions provider with four dedicated activities: Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

Job Description

The Marketing Coordinator supports business-to-business marketing strategies by executing campaigns, managing lead generation efforts, producing content, and organizing events to drive sales growth. This position requires a creative and detail-oriented professional with strong planning, quick problem solving and creativity. A key component of this role involves coordinating industry trade shows and events, ensuring that Stäubli is prominently represented.

Reports to: Marketing Manager – ECS Windsor

Responsibilities and Objectives

Strategic Marketing Planning:

• Collaborate with the marketing manager and sales teams to develop and execute marketing strategies and campaigns for the local B2B markets.
• Assist in establishing measurable marketing goals and monitor performance to ensure objectives are achieved.

Trade Show and Event Coordination:

• Plan and coordinate participation in industry trade shows and events, including booth design, logistics, and staffing.
• Manage event calendars, registrations, and related budgets.
• Work closely with sales reps, vendors and venues to ensure seamless event execution.
• Analyze event success and gather feedback to improve future events and complete post show analysis and reports.
• Travel within the US to attend shows.

Content Development:

• Create engaging marketing materials such as brochures, presentations, newsletters, and promotional content.
• Maintain a consistent and professional brand image across all marketing communication.

Digital Marketing and Social Media:

• Support digital marketing efforts, including social media campaigns, email marketing, and online advertisements.
• Monitor online presence and engagement metrics to optimize strategy according to performance data.

Market Research and Analysis:

• Conduct market research to identify trends and opportunities within the ECS sector.
• Analyze competitor strategies to anticipate shifts in market dynamics.

Cross-Functional Collaboration:

• Support lead generation efforts to drive sales, assist sales team in lead management & data quality in CRM.
• Work collaboratively with product development and sales teams to ensure alignment of marketing activities with business objectives.
• Provide administrative and project support to the marketing team as needed.

Qualifications

• 2+ years in Marketing and/or Event Planning
• Bachelor’s Degree in Marketing or related field preferred
• Strong organization and planning skills.
• Excellent oral and written communication skills.
• Ability to understand and follow branding guidelines.
• Be a self-starter and work under limited supervision.
• Be a team player willing to assist where needed in all company disciplines.
• Critical thinking and problem solving to resolve issues under time pressure.
• Exhibit strong computer skills: Excel, Word, PowerPoint, Visio, Internet Research, CRM. Marketing Automation (Oracle Eloqua), and Adobe Photoshop, or other design programs is a plus.
• Ability to handle multiple projects simultaneously under pressure to meet tight deadlines.
• Proven experience in tradeshow and event management.
• Strong understanding of digital marketing and social media platforms.

Additional Information

Physical Requirements:

• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment

Salary Range

• $69,000-$81,000 USD