Creative Lead

Role Purpose

The Creative Lead is responsible for concepting and producing high-quality, performance-driven visual assets across paid media, presentations, events, motion, web, and print for a global marketing team. The role combines creative judgment, systems thinking, and AI-accelerated workflows to deliver on-brand work that supports complex, high-stakes decisions in B2B technology. The Creative Lead partners closely with the Associate Creative Director and the broader marketing team to ensure every asset has a clear job to do and delivers against it, beautifully and on time.

Key Accountabilities

• Produce high-quality creative across formats, including paid media, presentations, events and tradeshows, motion and video, digital and print collateral, social graphics, and web assets.
• Concept and deliver performance-oriented ad creative for LinkedIn, Google, and other paid channels, partnering with Digital Marketing to analyze results and build a versioned asset library for rapid campaign deployment.
• Utilize AI tools to support productivity, efficiency, and quality of work, while maintaining accountability for all AI-generated outputs.
• Build and maintain reusable templates and visual systems so the marketing team can produce on-brand work consistently and at speed across campaigns, channels, and regions.
• Translate complex product capabilities, market data, and subject matter expert insights into clear, compelling data visualizations and infographics for buyer and stakeholder audiences.
• Design event and tradeshow experiences, including booth graphics, signage, and event-specific assets, and deliver production-ready files for large-format print and digital applications.
• Lead motion and video production from storyboard through final edit for campaigns, social media, and events, tailoring assets to platform-specific formats and best practices.
• Use AI-powered design tools and workflows to explore more creative directions, iterate faster, and raise overall output quality.

Decision Making & Influence

The Creative Lead makes day-to-day decisions on visual direction, layout, format, and asset prioritization across marketing initiatives, balancing brand standards, performance data, and stakeholder needs. The role influences how the organization shows up creatively across channels, advising on what types of creative will perform best for specific objectives and audiences. The Creative Lead recommends and implements design systems, templates, and AI-driven workflows that shape how the broader marketing team produces creative and collaborates with stakeholders.

Knowledge, Skills & Attributes

Essential

• 5+ years of professional design experience, including at least 2 years in a senior or lead-level role, with a portfolio demonstrating range across digital, motion, print, and campaign work.
• Strong creative instinct and concepting ability, with a track record of turning briefs into ideas that go beyond the ask and drive measurable outcomes.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and PowerPoint, with the ability to build compelling visual narratives and presentation systems.
• Motion design and video production skills, including animated ads, motion graphics, and short-form social video, plus hands-on editing experience in tools such as After Effects and Premiere.
• Strong data visualization and infographic design skills, with the ability to build a clear visual narrative around complex statistics, product capabilities, and market insights.
• Fluency with AI design tools in a professional context (e.g., Adobe Firefly, generative image tools, AI-accelerated production) and the ability to art direct AI outputs to align with brand and quality standards.
• Performance mindset across channels, understanding what creative drives engagement and results in paid media, email, web, and event environments, not just what meets spec.
• Proven ability to work at speed without sacrificing quality, manage competing priorities across stakeholders and projects, and communicate proactively when timelines or scope need to shift.
• Strong collaboration and communication skills, including the ability to present and defend creative decisions to stakeholders at multiple levels.

Desirable

• Experience in B2B technology or related industry marketing.
• Experience with interactive or digital-first formats (e.g., scrollytelling, interactive PDFs, digital brochures).
• Experience designing HubSpot emails and templates.
• Familiarity with Canva, Adobe Express, and Asana or similar collaborative workflow tools.

If you are passionate about design, driven by performance, and ready to make your mark on a global brand, we would love to connect.