Data Segmentation Analyst

About

Piper Companies is seeking a Data Segmentation Analyst to join a leading credit union based in Mclean, VA. The Data Segmentation Analyst will contribute to the daily analysis and reporting needs of the company through the development, maintenance, and distribution of reports. This position will be onsite 4 days per week in Mclean, VA!

Responsibilities

• Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
• Identify high-value customer segments to optimize marketing strategies and deposit growth
• Automation & Process Optimization: Design and implement automated workflows for data collection
• Data Analysis & Reporting Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
• Collaboration & Stakeholder Engagement: Partner with product, and marketing teams to design targeted campaigns
• Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards
• Use Python and Snowflake to automate data processes

Qualifications

• 3+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc.
• Experience in marketing data segmentation in a banking/financial services setting
• Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
• Statistical analysis experience, including A/B testing, time series, and forecasting
• Expertise in Data Warehouse and business intelligence-associated tools are preferred

Compensation

• Salary Range: $100,000 – $140,000 depending on seniority
• Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law