Marketing Director

About

A well-established, multi-rooftop automotive group in the Raleigh area is seeking a strategic and results-driven Marketing Director to oversee and elevate marketing efforts across all dealership locations. This is an ideal opportunity for a seasoned leader with a proven ability to generate traffic, strengthen brand consistency, and deliver strong ROI in a competitive retail environment.

This executive-level position reports directly to senior leadership and will play a key role in shaping both digital and traditional marketing strategy for one of the Southeast’s most respected dealer groups.

While prior automotive experience is a plus, we welcome candidates with strong marketing leadership backgrounds in other fast-paced, multi-location industries.

Responsibilities

• Lead group-wide marketing strategy across all stores and platforms
• Oversee media planning, digital advertising, social media, direct mail, and OEM co-op compliance
• Drive lead generation, showroom traffic, and brand visibility
• Manage agency/vendor relationships and internal marketing team
• Analyze data to optimize campaign performance and drive ROI
• Collaborate with GMs and executive leadership to support store-specific initiatives
• Ensure brand consistency across rooftops, websites, and marketing assets
• Stay ahead of trends and emerging tools to keep the group at the forefront of automotive marketing

Qualifications/Requirements

• 5+ years of marketing manager experience in any industry required; automotive, retail, or franchise background strongly preferred
• Deep understanding of digital platforms, SEO/SEM, social media, OTT, and traditional advertising
• Proven success managing large-scale budgets and marketing teams
• Exceptional communication, strategic thinking, and organizational skills
• Experience with CRM, website platforms, and marketing tech stacks (e.g., Dealer.com, CDK, VinSolutions) a plus

Benefits

• Generous pay plan, pay based on experience
• Health, Dental and Vision Insurance
• 401(k) Plan with Company Match
• Paid time off
• Employee Discounts on Vehicles and More
• Career Advancement
• A Positive and Professional Work Environment

We are an Equal Opportunity Employer