Marketing Director

About

Join Tecan! Join the market leader! Work in an international and dynamic environment, share our success!

Ever wondered how your skills and unique background could impact the world of tomorrow? Join our Production team and bring your passion and talent to work.

Role

Marketing Director 100%

Location

Shanghai, China

Your Contribution

Objective

• Short term - As an integral part of the sales & marketing team to drive achievement of company targets

• Long-term - To develop robust strategic & operational marketing plans to support company

• Development and implementation of an effective China business development plan and marketing strategy in close coordination with the global product & strategic marketing and business units

• Work with sales leaders to develop and implement business process improvement and operation plan / actions and to develop and execute clear and consistent marketing strategies for products in different market segments / applications

• Effectively manage a marketing team consisting of application specialists / managers and Marcom Manager to formulate and drive relevant sales support activities e.g. product demonstrations, presentations, trade shows, product trainings, etc. in daily basis

Responsibilities

• Definition of market and sales / pricing strategies by customer segments, products and applications in collaboration with Global Business Units and local sales leaders to define relevant product and market strategies
• Be an important channel to regularly communicate with Global Product & Business teams on local market trends and market needs
• Work with sales leaders to develop field sales actions plan for various market segments
• Actively involve in the annual budget planning process and mid range strategic planning
• Oversee the development and production of marketing communications materials and tools e.g. brochures, advertisements, company website and trade events, etc.
• Daily management of the applications team to deliver effective sales support activities in the market
• Work with sales leaders on the development of KOL programs and retention of KOLs
• Regular report to the company on sales trend / price analysis and recommend actions for improvement
• Regular update to the company on market competition development
• Set up "new product launch" process and develop effective product launch plan to support new product launches
• Be responsible for the business performance of key products in the market. Possessing in-depth knowledge about the life science research and diagnostic market segments
• Formulation and execution of marketing strategies for key products in the market
• Control and efficient use of company resources to support the achievement of sales and operational targets
• Provide coaching and supervisions for the team and develop appropriate development programs for key talents

Your Background

We’re not just looking for hard skills: We’re looking for people who bring their passion and talent to work.

• Master in Life Science subjects with equivalent 7-10 years of relevant experience
• Excellent leadership and communication skills
• Pre-launch product development skills
• Project management skills
• Fluent in both verbal and written English

What makes working at Tecan unique

• The chance to make it count and to have an impact on the world of tomorrow
• Working in an international and diverse environment
• The chance to grow your career within the company
• Feel empowered by our strong and unique company culture
• Comprehensive compensation and benefits package

Join Tecan, a great place to work! Read about our recent certification from Great Place to Work.

We’re looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).

Only applications that fully meet our requirements will be considered.

#lifescience #healthcare #automation #medicaldevice #biology #biotechnology

Our Purpose

At Tecan we are driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. We collaborate with our customers from early-stage innovation through project implementation and beyond. We deliver the products, services and solutions that make lab processes and medical procedures precise, reproducible and compliant.

Stay unique and make it count.

Our values - trust, highest standards and ambition - are the cornerstones of our business and provide the framework for Tecan's culture. We foster a positive and empowering environment where our rarest assets, our unique employees, can grow and bring their passion and talent to work.

Legal entity: Tecan China City: Shanghai Country: China