Marketing Director France - Strategy & Brand

About

REEMIND is a consulting firm specializing in the recruitment of expert managers in Tech / Digital / Innovation.

Our client: An international group, a leader in its market (B2C services), experiencing strong growth in Europe - confidential.

The Role

Based in Paris, you will join the Marketing France team and take charge of a strategic and brand marketing division that is set to grow and be structured: the Group is significantly increasing its marketing investment.

The challenge is to accelerate customer acquisition and target new segments by expanding value propositions.

To achieve these objectives, you will be involved in the entire marketing chain: understanding consumers, building offers, bringing them to market, and activating multi-channel campaigns.

The questions that will drive you daily:

• How to build a differentiating value proposition to accelerate customer acquisition?
• How to transform consumer insights into impactful marketing campaigns?
• How to align strategy and execution in an international matrix organization?

If these questions stimulate you, the rest should please you 😉

Responsibilities

• Define the marketing strategy and contribute to product innovation
• Lead consumer research and structure market segmentation
• Build and evolve value propositions and go-to-market strategies
• Lead the brand platform and communication territories in France
• Design and deploy multi-channel campaigns (TV, digital, radio, OOH…)
• Manage and develop two teams (strategy and brand/creation)
• Ensure brand consistency with global and local teams
• Collaborate with acquisition, performance, and group teams

Profile

• Higher education in marketing or business school
• 10+ years of experience in B2C strategic marketing and brand management
• Experience in environments focused on customer acquisition and growth
• Solid mastery of consumer insights, segmentation, and value proposition
• Experience in brand management, campaigns, and agency management
• Comfortable in matrix and international environments
• Ability to combine strategic vision and operational execution
• Fluent English