Marketing Director, OptumServe - Remote

Job Overview

• Job Title: Marketing Director, OptumServe - Remote
• Company: UnitedHealth Group
• Location: United States
• Job Type: Full-time
• Experience Level: 10+ years
• Remote Status: Hybrid (4 days on-site per week)
• Date Posted: 2026-04-06

About the Role

Lead B2B and B2B2C marketing for Optum Serve's federal government business. Strengthen brand awareness, generate leads, and drive client acquisition and retention. Collaborate with sales and product teams to align marketing with strategic priorities. Report to the Vice President of Optum Serve Marketing.

Responsibilities

• B2B Marketing: Develop and execute integrated campaigns to build brand equity, generate leads, and support client retention.
• Account-Based Marketing: Create targeted ABM programs for strategic federal agencies using pipeline insights and RFP timelines.
• Consumer Engagement: Oversee data-driven, multi-channel campaigns to drive member participation and innovate through testing creative concepts.
• Content Development: Create and manage marketing assets, including collateral, presentations, and thought leadership materials.
• Sales Enablement: Provide insights into buyer behavior, develop messaging, and support sales with tools and strategies.
• Channel Management: Maintain digital and print properties to ensure consistent brand identity and program visibility.
• Measurement & Reporting: Establish KPIs, track campaign performance, and report ROMI to stakeholders.
• Budget Oversight: Manage marketing budgets, ensure reconciliation of expenses and forecasts, and ensure resource allocation aligns with objectives.
• Collaboration: Foster solid internal and external relationships, coordinate cross-program efforts, and uphold brand and compliance standards.

Requirements

• 10+ years of marketing experience, including B2B and B2B2C.
• 3+ years managing teams.
• Experience managing external agencies.
• Proficiency in digital marketing tools (Salesforce, Marketo, Adobe Creative Suite) and Microsoft Office.
• Proven ability to lead complex, multi-channel campaigns in a fast-paced environment.
• Demonstrated success in communicating with and influencing senior leadership in a highly matrixed structure.
• Ability to travel up to 25% for conferences, client events, and production shoots (mostly to Washington, DC).
• Federal healthcare experience.
• Experience marketing to health plans and state governments.
• Knowledge of brand tracking and consumer engagement strategies.

About the Company

UnitedHealth Group helps people live healthier lives and makes the health system work better for everyone. They serve 100 million people and offer a wide range of health care services and products.

• Industry: Healthcare
• Size: 100,000+ employees
• Founded: 1977
• LinkedIn: UnitedHealth Group

Interview Preparation

What They're Looking For

• Experience leading B2B and B2B2C marketing campaigns.
• Ability to manage teams and external agencies.
• Strong communication skills to influence senior leadership.
• Familiarity with digital marketing tools and Salesforce.

Questions to Ask

• What are the biggest challenges facing the Optum Serve marketing team currently?
• How does this role fit into the overall marketing strategy for Optum Serve?
• What are the most successful marketing campaigns in the past year, and what can I learn from them?