Marketing Director (Real Estate | Growth & AI-Driven Strategy)

About the Company

We are a growing U.S.-based real estate investment and development group focused on acquiring, developing, and managing residential properties across multiple markets.

As we scale our portfolio and expand our market presence, we are seeking a Marketing Director to take full ownership of marketing strategy, execution, and revenue impact.

The Role

We are looking for a strategic, revenue-focused Marketing Director who can architect and execute a modern marketing engine for a real estate business.

This is a high-impact leadership role responsible for:

• Building and owning the end-to-end marketing strategy
• Driving qualified deal flow and revenue growth
• Leveraging AI tools and automation to create scalable marketing systems

You will work directly with leadership to connect marketing performance to real business outcomes—including acquisitions, investor interest, and pipeline growth.

This is not a traditional brand role. This is a growth and revenue role.

Key Responsibilities

Marketing Strategy & Revenue Growth

• Develop and own the company’s full marketing strategy tied to revenue outcomes
• Identify and prioritize channels that directly contribute to deal flow, acquisitions, and ROI
• Build a scalable growth engine that consistently generates qualified opportunities
• Partner with leadership to align marketing with investment and expansion goals

AI Integration & Marketing Systems

• Identify and implement AI tools to improve:
  • Content creation
  • Lead generation
  • Campaign optimization
  • Workflow automation
• Build automated marketing systems and funnels that reduce manual effort and increase output
• Continuously test and deploy new AI-driven growth strategies

Lead Generation & Conversion Optimization

• Design and optimize high-converting funnels for:
  • Seller leads
  • Investor inquiries
  • Property interest
• Improve landing pages, user journeys, and conversion paths
• Implement systems for lead capture, tracking, and nurturing
• Own performance metrics such as:
  • Cost per lead
  • Conversion rates
  • Pipeline value
  • Marketing-attributed revenue

Paid Media & Performance Marketing

• Oversee and optimize paid channels including:
  • Google Ads
  • Meta Ads
  • Other relevant acquisition platforms
• Allocate budget based on ROI and performance data
• Continuously test creatives, audiences, and funnels to improve efficiency

SEO & Organic Growth

• Lead SEO strategy focused on high-intent traffic and local market visibility
• Optimize website structure, content, and technical SEO
• Identify opportunities to dominate real estate search queries in target markets

Brand & Content Strategy

• Develop a content strategy that drives trust and inbound leads
• Position the company as an authority in:
  • Real estate investment
  • Development
  • Market insights
• Ensure consistent messaging across all channels

Analytics & Reporting

• Build dashboards and reporting systems to track:
  • Campaign performance
  • Lead quality
  • ROI by channel
• Use data to continuously refine strategy and improve results

Required Qualifications

• 6–10+ years of experience in marketing, growth, or demand generation
• Proven track record of driving revenue through marketing
• Strong experience in performance marketing (paid + organic)
• Experience building lead generation funnels and conversion systems
• Hands-on experience with AI tools in marketing workflows
• Strong analytical mindset with ability to tie marketing to business outcomes
• Excellent English communication skills

Preferred Qualifications

• Experience in real estate, property development, or investment marketing
• Experience generating seller leads, investor leads, or deal flow
• Familiarity with:
  • Google Analytics / GA4
  • CRM systems (HubSpot or similar)
  • SEO tools (Ahrefs, SEMrush)
  • Marketing automation platforms
• Experience managing freelancers, agencies, or internal teams

Key Traits for Success

• Revenue-driven: You think in pipeline, ROI, and growth—not just campaigns
• Strategic operator: You can build the plan and execute it
• AI-forward: You actively leverage new tools to move faster and smarter
• Data-obsessed: You make decisions based on performance metrics
• Builder mindset: You create systems that scale

What Success Looks Like

First 90 Days

• Clear marketing strategy tied to revenue goals
• AI tools integrated into workflows
• Initial campaigns launched and optimized
• Lead generation systems implemented or improved

6–12 Months

• Consistent flow of qualified leads and deal opportunities
• Measurable contribution to revenue and acquisitions
• Scalable, AI-powered marketing engine in place
• Clear visibility into marketing ROI and performance