Marketing Insights Specialist

Introduction

We cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. We don’t back down from hard work—we support one another in pursuit of something bigger. We define the future while leading the present. Becoming the market leader only happens when everyone has the opportunity and support to thrive.

Summary

The Marketing Insights Analyst plays an integral role in maintaining GAF’s leadership in Residential roofing. By establishing a clear connection to customer needs, you will empower the organization to make customer-led strategic decisions. Reporting to the Marketing Insights Manager of Enterprise Solutions, you will manage research initiatives that directly drive Product, Brand, Marketing, and Customer Experience strategies.

We are looking for an expert—not a dabbler. The ideal candidate is a self-starter with a high sense of urgency, an analytical mindset, and the ability to leverage best practices to turn complex data into compelling stories for executive stakeholders.

Essential Duties

• End-to-End Research Management: Plan, execute, and deliver multiple insights projects simultaneously, from initial requirement gathering and methodology definition to final presentation.
• Survey Design & Programming: Craft and program sophisticated questionnaires and discussion guides. Rigorously test instruments (Qualtrics) to ensure high-quality data and engaging participant experiences.
• Qualitative Execution: Employ various qualitative methodologies, including moderating focus groups, conducting in-depth interviews, and executing unmoderated UX testing.
• Data Storytelling: Analyze research findings and present actionable insights to stakeholders at all levels, translating "data" into "strategy" for product optimization and brand design.
• Collaboration: Work closely with cross-functional teams to deploy research instruments and ensure findings are integrated into business workflows.

Under This Roof, We Require

• Experience: 3–5 years of professional experience in marketing research, UX research, or management consulting.
• Education: Bachelor’s Degree required (MBA or Advanced Degree preferred) in Statistics, Research, Psychology, Anthropology, Marketing, or a related field.
• Technical Expertise: Advanced proficiency in Qualtrics (or similar tools like Survey Monkey) and a broad range of research tech (e.g., UserTesting.com).
• Methodological Strength: Advanced experience in both quantitative (survey design) and qualitative (interviews, observation, think-aloud testing) methods.
• Commute: Ability to be on-site in Parsippany, NJ at least 1 day per week (potentially more depending on project needs) for critical meetings and presentations.
• Tools: Advanced proficiency in Google Workspace (Sheets, Slides, Docs) and experience leveraging AI to support research operations.
• Industry Knowledge: Experience in Building Materials or adjacent complex industries.

Under This Roof, We Also Value

• Certifications: Professional certifications in Marketing Research, CX, or UX Research.
• Project Management: Proven ability to manage a large, complex workload and multiple projects with tight deadlines.
• Communication: Exceptional written and verbal communication skills with a strong "action-to-impact" mindset.
• Vendor Management: Experience managing third-party research service providers.

Equal Opportunity Employer

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.