Marketing Insights Team Lead

About

Elevate Brand Bastion's analytics impact as a Marketing Insights Team Lead. Specializing in marketing measurement and executive storytelling, this remote role shapes customer insights and ROI frameworks.

In this full-time role, you will lead a team of three analysts dedicated to marketing analytics. Your expertise will directly influence data-driven narratives that resonate with decision-makers across Customer Success, Sales, and Marketing. This is an opportunity to drive customer growth by transforming performance metrics into actionable insights.

Key Responsibilities:

• Define measurement standards for customer impact across various channels
• Create ROI models linking platform activity to business outcomes
• Develop end-to-end customer case studies for Sales and Marketing
• Conduct monthly reviews of key accounts to track performance
• Lead and nurture a team of analysts focused on marketing clarity

Requirements:

• 5+ years in marketing analytics, especially within B2B SaaS
• Proficient in social media marketing metrics and reporting
• Expertise in data visualization tools like Looker and Tableau
• Strong analytical skills with experience in SQL and Excel
• Ability to craft compelling, executive-ready narratives

Become a pivotal figure in how Brand Bastion conveys its value and supports growth.