Marketing Manager 1

About This Role

Our client is looking for a talented Marketing Manager to work in somewhat of a dual role. This person will be working on our client’s .com while understanding the customer journey and page flow. The other requirement for this role is strong experience in CRM, understanding email projects, knowledge of knowing what marketing messages need to be sent out, product knowledge, launches, etc.

B2B Digital Marketing Manager - Key Responsibilities/Requirements Include:

• Optimize and execute content for our client’s .com/Business (e.g., homepage, product detail pages, marketing landing pages)
• Execute the building of below the fold enhanced content on PDPs, landing pages etc.
• Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
• Execute updates and refreshes on existing content to keep it relevant and accurate
• Ensure site is optimized for traditional SEO and GEO
• Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics
• Report on web and email analytics
• Assist with various Ad hoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.

Qualifications:

• Minimum of 4+ years related experience with bachelor’s degree or master’s degree and experience in website development, digital marketing, SEO and email marketing
• Advanced experience with Microsoft Excel, PowerPoint & data analysis
• Ability to effectively communicate to both internal & external stakeholders
• Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau highly desired), Excel pivot tables and basic functions for maintaining and creating reports
• Comfortable navigating a complex organization and building cross-functional relationships
• Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling