Marketing Manager 2

Summary

Our client is seeking an experienced Marketing Manager 2 to lead the strategy and execution across the consumer decision journey for a connected TV product category on the client’s primary brand website.

This role is ideal for a highly strategic, execution-focused digital marketing professional with strong project management, website optimization, and cross-functional collaboration experience. The Marketing Manager will work closely with internal teams, performance analytics partners, and external agencies to drive effective digital marketing initiatives and promotional strategies.

This is a high-visibility opportunity to support a major consumer brand, influence end-to-end digital experiences, and contribute to impactful, data-driven marketing work within a large enterprise environment.

Key Responsibilities

Website Strategy & Digital Marketing Execution

• Manage marketing strategy and execution across the consumer decision journey for a connected TV product category on the client’s website
• Lead development and optimization of local marketing pages and support localization of globally developed product and marketing content
• Optimize website user experience to improve engagement and performance
• Support planning and execution of integrated digital marketing initiatives across key digital touchpoints

SEO, SEM & Performance Optimization

• Brief, coordinate, and optimize SEO and SEM efforts
• Partner with performance analytics teams to analyze data, identify insights, and drive real-time optimization of digital marketing initiatives
• Evaluate digital performance metrics to inform strategy and continuous improvement

Project Management & Cross-Functional Collaboration

• Lead strategic promotional workstreams to drive campaign performance and product sell-through
• Prepare and present status updates and strategic readouts to internal leadership
• Develop clear, concise creative briefs for agencies and internal teams
• Manage timelines, approvals, and asset development while leading internal stakeholder reviews
• Collaborate closely with brand, ecommerce, media, analytics, and agency partners to ensure integrated digital communications

Required Education & Experience

• Bachelor’s degree required, Masters preferred
• 5+ years of relevant marketing experience
• Experience managing agencies and leading marketing initiatives in a digital environment

Required Skills & Qualifications

• Digital marketing strategy and execution experience
• Website planning, optimization, and QA management
• SEO and SEM optimization experience
• Strong project and time management skills
• Experience analyzing digital performance data to drive insights and optimization
• Proven ability to lead cross-functional collaboration across multiple teams
• Strong interpersonal and communication skills
• Ability to align stakeholders and drive projects forward in a fast-paced environment
• Passion for staying current with technology, digital trends, and industry best practices